The consumer present it recognizes and it values the quality of a perfume and if its price is 10 times smaller in the market than the equivalent mark takes place a loyalty. In addition, every day the great chains offer white marks of highest quality, very similar to the original ones, frequently done by the same manufacturers who more cheap arrive at the consumer until a 50% . In addition, at the beginning of Refan September it starts up another commercial format: the kiosk, for commercial centers. One is a type different from perfume shop, that it will enjoy a very peculiar form, because is going to imitate the characteristic bottles indeed of perfume of the chain, and will be located in the central corridors of the great commercial surfaces, counting on capacity stops around 60 references obvious, the most demanded of the hundred and average that commercializes Refan and part of the impact product. is one more a economic way, for the new franchise-holder, to enter the commercial centers, where the cheap rents are not indeed, concludes Jaime Berdejo. company Refan Bulgaria was created in 1991 as a familiar company dedicated to the commerce of cosmetic perfume shop and mattered. Later it is developed and it unfolded, creating, little by little, his own technological links of development and developing a natural production of perfume shop, cosmetic, products for the bath and soaps of boutique.

Throughout the last years the company prevails in the Bulgarian market and international with its own trade name Refan and with this name offers its production in Europe, Africa, and the Middle East. The investment to start up east business is reduced since with about 14,000 Euros (more IVA) it is possible to be begun. It is ideal for self-employment but like investment for which it wants to have a small chain of establishments in his locality, with establishments among 15 to 35 meters also squared in populations of 10,000 inhabitants.