Increasingly, in today's business at all levels there is a shortage of working capital, illiquidity of assets, loans become a burden. Under these circumstances, business leaders have to think about 'Intensive care' – is an effective way to attract investments of various orders of magnitude. Also today, it becomes obvious that the investment 'supply and demand' hastily reversed. While in the past company looking to attract assets, could dictate terms and the investor could choose, it is now an investor – the main customer 'banquet'. And its 'menu' can consist of many equally interesting for its partners. We distinguish benefits that will help us to choose (and most importantly – a) it needs investment. In the investment business are allocated two main types: short-term (financial and strategic) and long-term lending.
In financial investment objective is maximum profit from the project or business. At a strategic investment for the investor will be the main assets of the company, its resources and potential. As a rule, strategic investors are the company related businesses. Therefore, firms first need to think about what she wants: so to say, 'remote' control and interference in the governance structure of firms, but financial demand 'in full' on completion of the project; or almost a full partnership, with equity participation and the opportunity to influence the whole course of business (again, participation in decision-making will depend on number of proposed investments investor or resources). However, as shown by our investment, our strategic investors seeking to increase its influence and augmenting. Long-term investing (lending) is probably the most inexpensive way to implement the investment. But banks generally have been slow to issue long-term loans, because they are much more profitable to invest in short-term project and quickly make a profit.
Because of the increased loyalty on the part of creditors should not count. In this method of attracting investment, as in any other possible risk of default of debt, and subsequently – transition in ownership of enterprise assets and insolvency of the bank. These are just a few of the reasons for which alone the organization is difficult (and sometimes disastrous and often) to choose a clear way to attract investment necessary for this moment and most importantly – reliable investment partner. Therefore, the most correct solution would be to contact the investment company related to the complex process of investment, who can calculate not only the benefits and prospects at an early stage, but also to predict, identify all the 'reefs' direction in general and the specific business. As a partner we are pleased to introduce you our company 'Investorium' – trust the experience of professionals!