Rafael Mauricio Mnshhein

The librarian and its team trace a rational balancing leaving of formulated objectives, apoaiando itself in a necessary evaluation of the available resources and the ambient attractiveness. Gomes Hernandez (P.? 2002), affirm that to the objectives they are to improve the accessibility, availability and knowledge of the deep ones you register, to reduce the time of access the information and to documents and to go adaptando the Library, to each moment, the searches of information of the users, using available the informative and technological resources for the effect. Objectives that they aim at to satisfy the necessity of information of the user, whom in search of the answers, it appeals to the librarian in case of doubts, but another culminating target of these strategies of marketing is to ahead dissociar the estereotipada image of the librarian of its users and itself exactly. Therefore for some users the librarian is only one adornment in the balcony of reference, Grogan (P. 9, 2001) standes out: unhappyly many users had been taken to believe that, in a collection adequately organized they themselves they would find without aid the answers that searched …. this very displays well the vision of the user how much to the librarian, leaving evident the necessity of a strategy of marketing in the biblioteconmico environment. The adoption of empirically adopted strategies of same marketing that, can effectively influence of positive form the degree of success of a Library, exactly the Library having a planned strategy and is not in this context that the responsible librarian makes what he can and what knows in accordance with its sensitivity for the subject, however exclusively with its team.

7 CONCLUSION Throughout the study we notice a concern more each generalized time of the professionals of the information in supplying quality services that truily satisfy the necessities of informaionais of the users. It is in this direction that the reference as marketing strategy. It will be able to constitute a tool to obtain a more efficient management of the Libraries, beyond these to possess a proper market, as any another lucrative organization or not, it has increasing necessity of techniques assist that them to know it and to exactly become related with this market that is constituted by Reals and potentials. We notice that in the act to perfect the reference service, this plays a culminating point in the services of Library, serving as support and diffuser of the image of the institution with objective to conquer its user.

The Art

According to this thought, the search for the technique finished moving away music from those that of it could usufruct as half sensible and from rise of the soul. 10. Each person has its style and its freedom of choice. To want to impose to the artist this or that way is an antithesis of what it is the proper Art. (MANDARINO, 2010:152 – 153). In the Art, it is had liberty of speech and the results are somatrios of experiences.

The point of view of the artists can divergir, rank that each one acquires differentiated knowledge, despite they share the same moments. It is not necessary to agree to the artist, but yes to enjoy its point of view. To converge and to divergir are action that the Art excites. Of this form, each one has its experience of life that is only: being able to be revivida or to be copied by they do not outrem, as well as ‘ ‘ (…) We cannot the same enter two times in river: its waters are not never the same ones and us we are not never mesmos.’ ‘ (20) If the artist to simply obtain to express its individuality, already will have contributed with the new. 11. In the Versatilismo the artist does not need to remain itself enslaved of its proper production, it she can follow other routes or come back to the origins when to understand well.

The type of mercantilista procedure, that demands such usefulness, more cheers to the safes of what the souls. (MANDARINO, 2010:153). The cultural productions are changeable, as well as the proper artist, not mattering which language is tied. It is the art-business that it demands slavery of the artist, so that this if keeps salable and recognized for the great public. A new work, exageradamente new, will be able to finish with the linking between the parts, what he would be pssimo for the traders, whom they prefer to keep the artist as artist-product.