Month: March 2018

Successful Crisis Communication

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The Berlin-based agency famefact offers comprehensive care. That crisis communication may not start when the crisis has spread in the meantime. As 85% of the companies surveyed indicated in a survey, to have drawn up a contingency plan for such cases. In contrast, only 21% have prepared for crises in the social Web. In doing so, just social media offer the ideal”address for criticism: A negative wall comment on Facebook is quickly made. This is the opinion of the masses, it may cause a flood of supporters, which provide air their frustration.

The example of so-called Shitstorms”can achieve this ultimately also the conventional media. Here the right strategy to find, is often a tightrope”and can only succeed if one is familiar with the special processes in the social Web. The social media strategy consulting company famefact offers comprehensive care his customers to do so in advance. Three basic rules which apply to: Social media means public communication! To delete unwanted comments or to answer the critics with-Mailadressen, seems to be a good idea only at first glance. People visit the sites of companies because they want direct contact. Any criticism in the bud is stifled or kept away from the side, the question whether is serious about the direct communication the company with its customers arises. A corporate presence in social networks is just no pure homepage, which offers only colorful pictures, but much more also a platform for the Exchange. The question is not whether but how is dealt with criticism so.

Keep quick response, but rest! Especially for unforeseen incidents, a comprehensive response is hardly possible after a few hours. However, it is important that the user feels taken seriously, even if the user is something have to be patient until a detailed answering of the questions. Apart from insults or personal attacks, deletion of contributions is taboo. Content relevant contributions should as constructive contributions are gratefully received, instead of provoking an accusation of censorship. In addition it however, to remain calm and to decline any blind actionism. A reply is written in a few seconds, but should be also considered as a press release. Careless statements can certainly fueling and wreak even greater damage by transfer or archiving. But the most important point is: preparation is the be-all and end-all! Even if you can requested some time by the community, a meaningful strategy can not work in this period. She must be planned well in advance, otherwise valuable time elapses and possibly wrong decisions in the heat of battle. The social media agency famefact offers a comprehensive service, starting from the in-depth analysis of user and practices on the respective platforms to the creation of specific procedures for the crisis. So while not every crisis can be prevented, but once is the worst case occurred, it pays to have a comprehensive strategy in the drawer. The Berlin-based agency famefact accompanied their customers here with the necessary Know-How sure crisis 2.0.

Assembly Visitors

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M.Richter was 2012 by 8.-10.5 on the SMT in Nuremberg. M.Richter was 2012 by 8.-10.5 on the SMT in Nuremberg. In Hall 9 with a corner stand opposite the joint stand of the EMS industry and another nearby competitors. The stand was deliberately generous and open. The representation of self focused on small series and the variety of the products of the House of judge.

In addition to a variety of posters, a sumptuous selection of assemblies to be touched was in the rear of the stand”built up. To the Managing Director Volkmar Stichweh: as visitors I resent often stands up huge advertising with your quality, with world-wide service, partnership, and if I want to know what the are doing, I must down close to approach me. “If then the jurisdiction for visitors is not free and easy to enter, must I myself often jostling by a cluster of people to the small print” to get information or an employee. Then maybe to learn, that there “not to my” theme going. Specifically in our industry 2 groups of stands are noticed in the past: large noble stands in noble restraint almost without exhibits and factual statements, but with image advertising and plenty of room for the reception of visitors. Rather featureless or even scary for those who want to look by the way.

And mostly small, often poorly lit booths, with a kind of counter to the course and an overblown hodgepodge of exhibits. I don’t want both. Therefore the conception of a generous open stand with recognizable from afar information about activities we focus of the House judges, namely printed circuit board Assembly, Cable Assembly and special coils as samples and small series. Open to both sides on the tour, free and easy to enter and – later selected exhibits. Suspended on chains, loosely lined up, so that she could take everyone in the hand and look at from all sides,”sure, that electronic assemblies, issued on a fair were, behind very likely ESD damage. Therefore were aware of planned exhibits afterwards no longer should be used and marked accordingly. But the value of these assemblies was small in proportion to the total expenditure of a fair. Hospitality and comfort were deliberately in the background. No visitor took exception because, rather the concept met with much positive criticism. Also a development partner was available temporarily at the booth for discussions, which contributed an inverted pendulum robot exhibit, a student project of working also as a university lecturer partner. Of course with an interior from the manufacturing of M.

ACHEMA 2012: A Complete Success

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Prominently used the worldwide recognized platform to showcase of his innovation. “The acceptance of the ACHEMA as fair is unbroken,” stressed Harald Jarc, Director sales Germany, at the end of the event. “For us the fair went very successfully. At our booth we recorded a very high proportion of international trade visitors”, so his resume. “The extremely high quality of visitors was more decisive than the pure numbers.” The new process metering pump Zentriplex, the hydraulic pump hydro were among the highlights among the exhibits / 4 as well as the new Sigma motor dosing pumps. The specialist for water purification and dispensing equipment the chlorine dioxide plant LegioZon CDLb and the ozone plant OZMa showed in the context of a Kuhlwasserapplikation. In addition to the DulcoFlow flow gauge and hose pump DULCO flex many products from the measurement, control, and sensor technology gave the visitors an idea of the possibilities of the solution in the water treatment and monitoring. With focus on solutions highlighted prominently, such as Process requirements are fully implemented.

Not only with outstanding, innovative products, but all over the world with the Know-How and understanding of the process. The result: Components, systems and technologies for environmentally friendly and sustainable dosing and water treatment with highest efficiency and application orientation. The ProMinent ACHEMA exhibition stand live missed? No problem, visit the interactive booth. A virtual walk is worthwhile! achema press contact Michael Birmelin ProMinent Dosiertechnik GmbH In the Shoemaker won 5-11, 69123 Heidelberg Tel. + 49 6221 842-270 E-mail: about prominently that ProMinent group of companies is a manufacturer of components and systems in the field of dosing of liquids, as well as reliable solutions partner for water treatment. The product portfolio includes components and complete solutions for storage, transfer, dosing and neutralization of liquid chemicals. This chemical storage containers, transfer pumps, dosing pumps, measurement, be used Rule – and sensor technology, complete metering systems and polymer mounting stations

The Internet Vacancies

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The importance of the Internet for recruiting is out of the question – what should you keep in mind? The Internet has evolved to become main market square when it comes to the placement of job vacancies. Three out of four vacancies only on Web sites and on online job boards are 2012 already published estimates by labor market experts. Also older workers and workers take advantage of this opportunity to obtain an overview of the labor market fast, targeted and cost-effective. In short: The Internet dominates the job search, and dominance will only increase in the coming years. For employers, it is important to inspire many applicants for advertised positions and to move to submit of the required application documents. At least just as important it it however, already in the design and placement of the advertisement the Group aimed at, from which one wishes applications. Here goes: not too vaguely formulated, come straight to the point and select the proper channels about the you would like to publish the offer. For vacancies of the corporate identity is of course first and foremost.

Virtually every company today has its own website. Here there is a good chance that the ad is read by job seekers who have an appropriate educational background and are interested in employment at the company headquarters on the other hand. Thus can be assumed by high-quality applications. But many corporate Web sites have very low numbers of visitors, which is reflected also in a low number of applications. The way of job boards here then in addition to choose, which are regularly visited by many job seekers what can be expected a large number of applications. In addition to large, well-known sites that offer all jobs for all possible occupations, there are also small and very specialized offers. The latter often promise high quality of applicants, a job board for engineers is also visited by such. Many more points of view is to weigh it, and to make truly reliable statements and continue to optimize their own recruiting, the different channels must be closely monitored and evaluated.

Director Javier Murcia

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The subsidiary is among others specialized in cleaning of cleanroom and ESD areas. Clients include well-known companies like Marquardt, as well as the municipality of Balingen. “Balingen, December 17, 2012 – all consistently has the HECTAS branch in Balingen since 1997 built a customer base between Karlsruhe, Lorrach, and Lake Constance: we serve today around 160 clients from different industries”, says Marc Schober, building cleaner master and branch manager of Balingen. For the Balingen municipality HECTAS assumes, for example, the ongoing maintenance cleaning as well as basic and special cleaning in schools, kindergartens and the Sparkasse arena. Our cleaners provide cleanliness in the arena after the games of the handball club HBW. There about 2,500 visitors are present”per game, so Saito. Further notable clients are the switching system manufacturer Bizerba, Marquardt, a leading company for weighing, food and information service technology, in which the HECTAS branch next to the Building-cleaning services for security services is responsible. The skills of Marc Schober and its 350 employees are diverse and complementary.

In addition to Saito, for example, the operation Director Javier Murcia brings specific expertise and practical experience: he is also building cleaner master and skilled Disinfector. In addition, the establishment of Balingen specializes in industrial cleaning. Specifically trained professionals every day from Monday to Sunday carry out clean room cleaning in medical technology companies. A further competence of our establishment is cleaning ESD areas for automotive suppliers, including car keys are produced where. “ESD stands for electrostatic discharge it is electrostatically discharged spaces that require a sophisticated cleaning”, Saito said.

The HECTAS branch in Balingen is formed in September 1997 the company rust corner. The long-standing and successful cooperation with our customers shows that we are well placed to Marc Schober are”would be about the 15 years anniversary of its establishment. Balingen is one of 24 HECTAS branches in Germany. About HECTAS: The HECTAS facility services Stiftung & co. KG with its headquarters in Wuppertal is one of the leading quality providers for infrastructure building in Europe. The company employs in the segments building-cleaning services, building services and security services more than 11,500 employees in eight European countries. HECTAS is a company of the Vorwerk family of entrepreneurs, was established in 1974. HECTAS offers its sophisticated, developed individually for each customer solutions, inter alia in the fields of industry, management, food processing, health and care, trade and logistics. Links: London your personal contact: Jens Koenen, Vice President of corporate development & Marketing Europe T.

Success Factor Passion

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“Awaken your passion – pursue your wishes whether we pursue a request how depends not only on the manner in which the ‘, say what activities are necessary, but with how much passion we go after him”, explains Jurgen Heinrich, success trainer and coach from Bamberg. Passion is the inner enthusiasm about it, to be on the right track, and to do that, what feels good. If you have passion, you have the feeling that nothing and nobody can stop you. No matter what others say, you can not ignore this feeling, not push away from itself”, as Henry. Jurgen Heinrich developed strategies, as these reach their goals faster, easier and above all much more fun and joy together with its customers.

A big factor pushing, so Henry, is the passion. The inner passion for a target is the greatest gift you can get. If you’ve found something that your innermost brings to light up, hold on this wonderful Feeling stuck. No matter what it is! Whether it is a tangible goal, such as. Your dream home or a new hobby such as such as painting. Maybe they decide also with passionate commitment to your health to file. Then you decide.

The presence of this enthusiasm enables you to put things in motion. You need that as”not to know. The way is usually alone. Often then seemingly alone people you come from to, which assist us in our projects. Or you see by chance”a report on television that carries you to important information. It is worth to exercise passion and enthusiasm! Feel passion, feel good to 100%. If you feel good, you make yourself in accordance to your wishes and goals. Everything is much, much easier”, says Heinrich. How can you train passion? Jurgen Heinrich shows many ways in his Erfolgscoachings. He has some immediate tips for you: passion train if you “small start wanting to train passion, write this as the highest point on your daily to-do list: I find something that I can inspire for today!” Inspirations search finding everyday ways to feel passion! Search the Internet for ideas that inspire you. Get inspirational journals on your topic. Exchange out with people who have similar visions such as you. Take care of your passion and never ignore it! Affirmations can find slopes following quote on your desktop in the Office every day on your passion to be remembered. I me practice every day to keep my passion in the eye and find at least a little something that can inspire!”

Insurance Barometer

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Satisfaction gap between insured persons which is statutory and private insured further apart, the differences in the level of satisfaction of insured persons of public and private health insurance are becoming increasingly evident. In the past few years, the legally insured were more satisfied than privately insured. This is the result of the insured barometer 2010 management research group + marketing (M + M). For this study in January of this year over 1000 representative selected German citizens about their satisfaction with their health insurance were interviewed by telephone by market and opinion Research Institute USUMA. The M + M insurance barometer analyzed annually since 2005 with the service, the quality and the services of private and statutory health insurance. What is striking is that is the customer satisfaction index (M + M CSI ) developed very differently at GKV – and PKV insured. Privately insured were significantly more satisfied at the beginning of the surveys in 2005 concerning the fulfilment of their expectations, so that has since 2008 M + M insurance barometer higher CSI values for the statutory health insurance insured compared to PKV insured from.

The difference was 2008 just one index point, he is currently 2.6 index points for the benefit of the statutory health insurance policyholders. The M + M customer satisfaction index (CSI) are incorporated in the over 40 criteria specifies how far health insurance requirements (compared to the importance of verbal) meets or does not meet. The result is even more surprising when one compares the insurance requirements of the two types of insurance. So insured of statutory health insurance funds on average have higher requirements on individual aspects of advice and information / communication than privately insured. Only the intelligibility, clarity of letters and forms, as well as the information on the Internet are more important insured by private funds. This is due to primarily the perception of different contact ways.