Tourism: The Scandinavian Market Interest To Tour Operators Malagasy

The sector of tourism in Madagascar is trying to regain its momentum and professionals in the industry are optimistic for 2011. Until now, the French and Italian tourists were more attracted by the tour operator Madagascar. But in recent times with the various campaigns of promotion and participation in international events, Malagasy traders have directed more and more in the Chinese market to boost the sector tourism Madagascar. In fact, despite the existence of hotels owned by Chinese citizens on the big island, Madagascar remains a popular destination for Chinese tourists. Therefore, to achieve the goal set by the Ministry of tourism and handicrafts and the various operators in the field of tourism that attracts a million visitors a year, it should rely on its openness to other markets such as Northern Europe and Scandinavia, Austria, namely, Holland and Germany according to Minister Irene Andreas. The program’s operators, such as travel agencies, trip Madagascar and several regional offices of tourism for 2011 is to promote the destination Madagascar in various international fairs, especially in those countries. Several fairs as Wien / Vienna Ferienmesse, Austria, Vakanz Luxemburgo, CMT-Die Urlaubamesse in Stuttgart or Zurich, in Switzerland, the fitur in Madrid are events of interest to many. On the other hand, of Madagascar, with the number of English-speaking guide who remains quite low, so it might be time to train additional staff to meet these requirements..