Show Suitable

How far can this artificial “hype” go? There was not always risky stunts in the past? “Everyone already noticed, how highly the media coverage is back, this time in the case of betting that?” A day after the death jump”the media reports about it as about a terrorist attack, and at once comes from all sides, even from politics, criticism without end, whether the television not was going too far, as regards the quota drive. Only it’s really too far? Not again and again there are shows with dangerous stunts and has happened until now nothing? “But we take the current example, betting that.?.” more specifically under the magnifying glass and the so-called death leap, which ultimately is to blame by their own inability. The said action didn’t work in the sample and then called for worldwide prayers and special broadcasts. That’s not too far, should now reward the stupid behavior, where an accident is in sight? Is it still? For the show by Thomas Gottschalk is a good promotion it again, even macabre to express it, if you take a closer look at it. “Finally was betting that?” already forever not more buzz and the odds of the broadcast were also most descend. But lives the show not just that absurd and dull performance to be accomplished? It looked so very strange when someone springs through the area hops, it is only suitable for the show only if it performs somersaults.

The somewhat mindless, poor and accident man, actually only made what many circus performers are known. You want to accomplish always sensational, thrilling and amazing performance or actions, short time all the rage to be. Just how to set to that in an audience, which are often only as far as a duck by the ability to think, which is feeding bread crumbs? And I must say that the comparison but rather would be an insult to the animal world.It only two possibilities remain, either the stunt claimed Funny bone or but he puts a potential degree of danger on the day. However, the level has declined the enthusiasm, if you so look what you can use to inspire the audience today.Once you let go the tightrope between the towers back and forth, then came knife thrower or trainer of the predators that lived by this interest. And how is it today? “Today you can the audience enjoy the one among the Super talents” as candidate promotes and spreads the firecracker in the ass. But I am focusing once again on the injured Samuel Koch, because I of course wish on each case speedy recovery, even though it was his own fault.

But where I definitely not will join, is the played hype, what concerns the compassion. “” Whether in the media or just social “networks” is. Not make such actions in humans, which completely innocent, a such Kismet are delivered or were? Did the accident candidate free pieces on the stunt took part. The whole thing is just too fake and too hysterical, me regarding this now also show suitable for compassion. We’re not people who have been buffeted by the Kismet really innocent and we owe eherMitgefuhl?

Successful Crisis Communication

The Berlin-based agency famefact offers comprehensive care. That crisis communication may not start when the crisis has spread in the meantime. As 85% of the companies surveyed indicated in a survey, to have drawn up a contingency plan for such cases. In contrast, only 21% have prepared for crises in the social Web. In doing so, just social media offer the ideal”address for criticism: A negative wall comment on Facebook is quickly made. This is the opinion of the masses, it may cause a flood of supporters, which provide air their frustration.

The example of so-called Shitstorms”can achieve this ultimately also the conventional media. Here the right strategy to find, is often a tightrope”and can only succeed if one is familiar with the special processes in the social Web. The social media strategy consulting company famefact offers comprehensive care his customers to do so in advance. Three basic rules which apply to: Social media means public communication! To delete unwanted comments or to answer the critics with-Mailadressen, seems to be a good idea only at first glance. People visit the sites of companies because they want direct contact. Any criticism in the bud is stifled or kept away from the side, the question whether is serious about the direct communication the company with its customers arises. A corporate presence in social networks is just no pure homepage, which offers only colorful pictures, but much more also a platform for the Exchange. The question is not whether but how is dealt with criticism so.

Keep quick response, but rest! Especially for unforeseen incidents, a comprehensive response is hardly possible after a few hours. However, it is important that the user feels taken seriously, even if the user is something have to be patient until a detailed answering of the questions. Apart from insults or personal attacks, deletion of contributions is taboo. Content relevant contributions should as constructive contributions are gratefully received, instead of provoking an accusation of censorship. In addition it however, to remain calm and to decline any blind actionism. A reply is written in a few seconds, but should be also considered as a press release. Careless statements can certainly fueling and wreak even greater damage by transfer or archiving. But the most important point is: preparation is the be-all and end-all! Even if you can requested some time by the community, a meaningful strategy can not work in this period. She must be planned well in advance, otherwise valuable time elapses and possibly wrong decisions in the heat of battle. The social media agency famefact offers a comprehensive service, starting from the in-depth analysis of user and practices on the respective platforms to the creation of specific procedures for the crisis. So while not every crisis can be prevented, but once is the worst case occurred, it pays to have a comprehensive strategy in the drawer. The Berlin-based agency famefact accompanied their customers here with the necessary Know-How sure crisis 2.0.

Deutsche Telekom

4. relevant restrict: the action in social networks is characterised by a content very focused communications. One is confined to limited content and clear messages instead of spreading lengthy texts. As a result, the principle must apply content: class instead of mass, so restricting on the actually relevant content, and aligned as accurately on the information needs of constituents. Because who stuffs this communication channel with uninteresting information, loses the addressee directly again. 5. If possible, the entire customer knowledge include n: the individual on an addressee may be entered into, the better he can win.

But the corporate customer information usually in very different systems and databases contain. This entire customer knowledge specifically can flow in the content so that creates a message tailored to the individual interests and perceived by the addressee as high quality. This requires a seamless connection of ERP, CRM, and other business applications to make an integration of all relevant data across the system boundaries. 6 social-media oriented communication ideas: social networks provide the marketing and sales departments with new creative challenges. In this complex world, only one finds the desired attention, which provides effective points to look and tell a friend with his messages and his content? The ideas must however fit to this channel and therefore have a viral character. So enter many new companies and must be ready for a learning development, an alternative does not exist but.

About legodo ag legodo software developed for relevant customer communication for quick and simple creation of written correspondence. C4 legodo with their solution, it is now possible in the right context at the right time for relevant customer communication to insert all the processes and data from existing systems. Customers include companies such as Deutsche Telekom, Swisscom, RWE and Integralis. of think factory groupcom GmbH Wilfried Heinrich Pastorat Street 6, D-50354 Hurth phone: + 49 (0) 22 33 61 17-72 fax: + 49 (0) 22 33 61 17-71