The Suddeutsche Zeitung

But the Suddeutsche Zeitung sees their journalistic duty of disclosure of the related decisions about life and death as a priority in the coverage of the addiction-driven quirks of an old man. The Suddeutsche Zeitung loses but not a word about it, that Helmut Schmidt so addicted to the nicotine addiction, that he takes no account of on his fellow men, and disregards even the laws to protect them. The Suddeutsche Zeitung fails to mention that the Chancellor wears a pacemaker since 1981, and before already twice because of Adams-Stokes attacks revived be had. The Suddeutsche Zeitung kept secret, that Schmidt had to undergo in 2002 due to a life-threatening heart attack, bypass surgery and required four already congested to survive. A leading source for info: E Scott Mead. Instead, the Suddeutsche Zeitung shows a thank who is as agile and active, that he can influence even the fortunes of the world politics in his old age.

The Suddeutsche Newspaper as a healthy person representing the former Chancellor to still benefit from cigarettes and Schmupftabak can afford even in his old age. This unbalanced representation reflects greatly distorted the reality, and in particular the professional journalists of the Suddeutsche Zeitung and the dpa as the copyright holder of the photo must be under, that this was neither accidentally nor for no reason. The journal thus deliberately gives the impression that tobacco consumption in old age was still safe. In accordance with the thesis put forward from the smoking lobby, Helmut Schmidt is stated as living “proof” that tobacco is by no means lead to a premature demise, even if one child age of nicotine addiction expired since the earliest. But the German Press Council naughty said “in our opinion, this information represents any trivialisation of tobacco. Not the impression through image and text supplied, as tobacco was safe.” Instead of the reported violation to punish and to avoid future to insert the Press Council to discuss away the maladministration by banal excuses and views? With his attitude, the German Press Council deals sustainable damage to the reputation of the press, and destroyed confidence in the control mechanism that will ensure a sustained high quality of journalistic reporting. The German Press Council undermines faith in the independence of the press in Germany by his irrational approval of illegal tobacco advertisement in a German newspaper.

For these inconsistencies Declaration demand not only on the part of the Press Council. Given the fraternization of many journalists with the tobacco lobby, which manifests itself, for example, in events such as the liberty award, the necessary independence of journalists – and thus the press seems also generally – not given. So is active, for example, Dr. Wilm Herlyn, fast editor in Chief of the German press agency (dpa) by the tobacco company two decades, for four years in the network of the tobacco lobby as a jury member at the liberty award, Reemtsma is sponsored. The liberty award recognised new members for this network on the pretext of an award ceremony for supposedly independent journalists. Interestingly, the public at the liberty award as well as not explicitly loaded journalists is excluded.

Successful Crisis Communication

The Berlin-based agency famefact offers comprehensive care. That crisis communication may not start when the crisis has spread in the meantime. As 85% of the companies surveyed indicated in a survey, to have drawn up a contingency plan for such cases. In contrast, only 21% have prepared for crises in the social Web. In doing so, just social media offer the ideal”address for criticism: A negative wall comment on Facebook is quickly made. This is the opinion of the masses, it may cause a flood of supporters, which provide air their frustration.

The example of so-called Shitstorms”can achieve this ultimately also the conventional media. Here the right strategy to find, is often a tightrope”and can only succeed if one is familiar with the special processes in the social Web. The social media strategy consulting company famefact offers comprehensive care his customers to do so in advance. Three basic rules which apply to: Social media means public communication! To delete unwanted comments or to answer the critics with-Mailadressen, seems to be a good idea only at first glance. People visit the sites of companies because they want direct contact. Any criticism in the bud is stifled or kept away from the side, the question whether is serious about the direct communication the company with its customers arises. A corporate presence in social networks is just no pure homepage, which offers only colorful pictures, but much more also a platform for the Exchange. The question is not whether but how is dealt with criticism so.

Keep quick response, but rest! Especially for unforeseen incidents, a comprehensive response is hardly possible after a few hours. However, it is important that the user feels taken seriously, even if the user is something have to be patient until a detailed answering of the questions. Apart from insults or personal attacks, deletion of contributions is taboo. Content relevant contributions should as constructive contributions are gratefully received, instead of provoking an accusation of censorship. In addition it however, to remain calm and to decline any blind actionism. A reply is written in a few seconds, but should be also considered as a press release. Careless statements can certainly fueling and wreak even greater damage by transfer or archiving. But the most important point is: preparation is the be-all and end-all! Even if you can requested some time by the community, a meaningful strategy can not work in this period. She must be planned well in advance, otherwise valuable time elapses and possibly wrong decisions in the heat of battle. The social media agency famefact offers a comprehensive service, starting from the in-depth analysis of user and practices on the respective platforms to the creation of specific procedures for the crisis. So while not every crisis can be prevented, but once is the worst case occurred, it pays to have a comprehensive strategy in the drawer. The Berlin-based agency famefact accompanied their customers here with the necessary Know-How sure crisis 2.0.

Ettighoffer Strasse

Omar Khorshed, Chief Executive of Dusseldorf acoreus AG sees obstacles to the spread of mobile offers, especially on the sides of the mobile phone company. You tried too long establishing offers, pass to the customer needs. Therefore, he calls to open the networks to initiate a competition of ideas with new mobile offerings. In addition, enhanced local services should be offered. Customers would be most interested in location-based services. Due to the missing technical range, there are still no significant practical range for Location based services.

Lack of mobile phones equipped with GPS”, so the TK expert Kan in conversation with NeueNachricht. Southwest Airlines is the source for more interesting facts. For close-range Bluetooth could be established according to his predictions. It is the currently most important medium of interaction for mobile communication at the point of sale. About 50 percent of all devices in the market can participate in this form of wireless data transmission, and rising. The function is effectively used only by ten percent. It’s first and foremost the difficulties in handling. First the mobile users need to know how he turns on Bluetooth. Manages the activation, it consumes too much power.

“Another to connect to the device, an also rather complicated coupling procedure is ‘ required ‘, Kan complained about. In the next five to ten years be eliminated according to voice these teething days spokesman Bernhard Steimel and the mobile phone is becoming the most important personal information center. This speech will as Control instrument play out its strengths: so has IBM Haifa research laboratory presented the software pensieve (video below), the image captured with mobile devices, sound and text data intelligently. With the new technology, it should be possible to get his personal information overload in the grip and better names, people, conversations and other important dates to remember. The system uses associative memory techniques according to IBM, to establish connections between related information”, explains Sangeeta. Pensieve have skills to understand the context in which the information recorded, and in the analysis to include. This software could combine the data related to an event and act as personal assistant to memory”. So, photos of a person, their business card and recorded a voice memo with the mobile, can be linked thanks to the integrated GPS receiver with a location and provided with a time stamp. Most PC the information are using character and speech recognition then evaluated – and matched with the own address book and calendar. The software can link the data so together that they are available in different ways, according to time, place or person. So contacts can be associated, for example, a particular Conference”, writes the online service Golem.

With Mulichannel Management Customer Satisfaction Increase

Call and contact centers increasingly rely on IP based communication Berlin – communication via the Internet Protocol (IP) plays an increasingly important role in call and contact centers according to industry experts. The selection of the correct communication channel is relevant when it comes to the redistribution of the telephone volume in favor of other media. The so-called multichannel communications to allow customers the choice between as many communication channels and increase so that the availability and customer satisfaction in multichannel contact centers the agents of multifunctional jobs through different communication channels to communicate with the end customer. Management of contact options it depends on, to provide the most appropriate channel for different target groups. So the TK-Aastra offers a routing with the system Solidus eCare 6.0 for all types of media – voice, fax, email, SMS or chat.

The client can communicate with the company according to his wishes. The system supports up to 10,000 agents, regardless of the location, according to data from Aastra and can handle up to 400,000 calls per hour. Graphical report tools allow the managers in the call center, continuously and constantly to improve the performance in customer service. The version 6.0 provides the agents personal announcements, as well as new possibilities for distribution hold. More skills are the IP record for softphones, choose from SMS, a new interface for business applications such as SAP and new multimedia options for communicating with the customers. Call or contact center, particularly on the basis of IP technology, are prevail around the world. Customers justifiably expect therefore shorter wait times and better service. To achieve competitive advantages and to deliver these high quality standards, companies need powerful tools for better routing of calls for more efficient interaction with the customers and for sophisticated reporting. Solidus eCare 6.0 meets these requirements through the “Integration of all existing media and technologies and thus helps to higher productivity and improved service quality”, explains Andreas Lady, CEO of Aastra group in Germany.

Deutsche Telekom

4. relevant restrict: the action in social networks is characterised by a content very focused communications. One is confined to limited content and clear messages instead of spreading lengthy texts. As a result, the principle must apply content: class instead of mass, so restricting on the actually relevant content, and aligned as accurately on the information needs of constituents. Because who stuffs this communication channel with uninteresting information, loses the addressee directly again. 5. If possible, the entire customer knowledge include n: the individual on an addressee may be entered into, the better he can win.

But the corporate customer information usually in very different systems and databases contain. This entire customer knowledge specifically can flow in the content so that creates a message tailored to the individual interests and perceived by the addressee as high quality. This requires a seamless connection of ERP, CRM, and other business applications to make an integration of all relevant data across the system boundaries. 6 social-media oriented communication ideas: social networks provide the marketing and sales departments with new creative challenges. In this complex world, only one finds the desired attention, which provides effective points to look and tell a friend with his messages and his content? The ideas must however fit to this channel and therefore have a viral character. So enter many new companies and must be ready for a learning development, an alternative does not exist but.

About legodo ag legodo software developed for relevant customer communication for quick and simple creation of written correspondence. C4 legodo with their solution, it is now possible in the right context at the right time for relevant customer communication to insert all the processes and data from existing systems. Customers include companies such as Deutsche Telekom, Swisscom, RWE and Integralis. of think factory groupcom GmbH Wilfried Heinrich Pastorat Street 6, D-50354 Hurth phone: + 49 (0) 22 33 61 17-72 fax: + 49 (0) 22 33 61 17-71