Deutsche Telekom

4. relevant restrict: the action in social networks is characterised by a content very focused communications. One is confined to limited content and clear messages instead of spreading lengthy texts. As a result, the principle must apply content: class instead of mass, so restricting on the actually relevant content, and aligned as accurately on the information needs of constituents. Because who stuffs this communication channel with uninteresting information, loses the addressee directly again. 5. If possible, the entire customer knowledge include n: the individual on an addressee may be entered into, the better he can win.

But the corporate customer information usually in very different systems and databases contain. This entire customer knowledge specifically can flow in the content so that creates a message tailored to the individual interests and perceived by the addressee as high quality. This requires a seamless connection of ERP, CRM, and other business applications to make an integration of all relevant data across the system boundaries. 6 social-media oriented communication ideas: social networks provide the marketing and sales departments with new creative challenges. In this complex world, only one finds the desired attention, which provides effective points to look and tell a friend with his messages and his content? The ideas must however fit to this channel and therefore have a viral character. So enter many new companies and must be ready for a learning development, an alternative does not exist but.

About legodo ag legodo software developed for relevant customer communication for quick and simple creation of written correspondence. C4 legodo with their solution, it is now possible in the right context at the right time for relevant customer communication to insert all the processes and data from existing systems. Customers include companies such as Deutsche Telekom, Swisscom, RWE and Integralis. of think factory groupcom GmbH Wilfried Heinrich Pastorat Street 6, D-50354 Hurth phone: + 49 (0) 22 33 61 17-72 fax: + 49 (0) 22 33 61 17-71