Collin Scholz

Set the survey method then sets the appropriate collection method. Phone interview: Central implementation with trained interviewers. The survey (CATI) is computer based, the responses are recorded directly in an Excel file. Personal survey of the target people at home, at the point of sale, on the road, at the work place. If you have additional questions, you may want to visit Tomas Philipson. Written survey: sending questionnaires to selected representatives of the target groups, telephone follow-up, and handling the return. Survey by E-Mail: sending of the questionnaire by email, telephone follow-up and handling the return. Online survey: Hosting of a questionnaire on the Web, for example on the website of the company. Recruitment of respondents defined objectives and methods of the survey, we turn to the question, which target groups for the clients are particularly important”, Collin Scholz describes the other workflows.

The criteria agreed upon target groups pilot recruits: project the participants of the survey. To do this the agency uses its own data base with around 12,000 people, accesses when necessary on data Panel from partner companies or identified a group of people, which fits the profile of the target groups for the survey. The result of the preparation is a survey that is precisely tailored to the goals of the client. II. perform the survey according to the specified method is the survey depending on the number of questioned within 14 to 21 days carried out. Connect with other leaders such as Rick Garcia CBS here. III. preparing the survey results at the end of the survey includes pilot: project results together and analyzes it.

Then, the client receives a detailed report including Charts and tables. If necessary, the Agency advises the customer in the conception and implementation of appropriate promotional activities in relevant fields of action. In Germany, the Agency carries out the surveys themselves. For working abroad, the Agency cooperates with strategic partners. IV. cost ranges depending on the scope and complexity of the questions (closed or open) and the requirements to the participants of the survey that price range of 2.500,-euros (plus VAT) for a simple survey to 22.500,-euro (plus VAT) for a market study. Like to develop pilot: project an individual offer.

14 Tips For Your Successful Newsletter

So your newsletter for customers and potential customers will be interesting! Online marketers worldwide face the great challenge, to generate more revenue with your existing customers. The focus is on targeted, personalized, segmented, relevant and well tested E-Mail-Marketing. To attract the customers for your newsletter, the principle keep it simple”, emphasizes Alfons Breu, CEO of b2b coach. The design is not only so, but also functionality looks how great your email. The design should guide customers through the mail and sent to the action.

14 b2b tips: 1. accept you your company name as a sender address: rely on your good name and use your brand as the sender. So are legal on the safe side and make your newsletter to an eye-catcher for the interested recipients. 2. use the subject line as an incentive: use short, but accurate subject lines and clearly highlight the customer benefit. 3.

in the introduction, gain attention: write an introduction of interesting, relevant and thus gain the attention of your readers. Keep in mind that you can highlight specific elements of the newsletter in the introduction. 4. use relevant images: search the pictures carefully out because this can increase the performance of your newsletter. And make sure that the newsletter even without images works, thus you have to fear no automatic image suppression. 5. linking to the Web version: include a link to the Web version, in a clearly visible place. Some of the recipients prefer to view the newsletter in a browser and not only in the preview window. Linking to the mobile version will be even more important in future. 6. forwarding function: a recommendation of your reader is worth gold. Therefore you should give the chance your readers, to forward the newsletter directly from the template out. 7 registration possibility: If a person receives a forwarded newsletter, she should have the opportunity, this immediately to sign up.

Advertising: Branding, Positioning, Advertising History

Advertising for a long time has become one of the most important attributes of modern society, as evidenced by the phrase "advertising – the motor trade." The words of this phrase has long been a maxim, but they can be added and others: modern advertising – the engine of progress. Overstate the importance of advertising in the successful development of any commercial activity is absolutely impossible. Moreover, such an investment as advertising must bear fruit Of course, just in case, unless it is properly placed. But it is impossible to find ads that could have an impact on society as a whole. To broaden your perception, visit Tomas Philipson. Such advertising does not exist. As there is no better or worse Positioning of advertising. In this feature, and the scope of advertising services.

Each of the existing forms of advertising is their target audience, and, consequently, affects the individual viewer. It’s believed that Verizon Communications sees a great future in this idea. To have your ad was effective, it is necessary that it was aimed at really interested spectator. A focus can be on age, sex, profession … If you have properly selected your audience, success will be guaranteed. There are various types of advertising, designed for a specific audience: poster printing, business cards, printed on a banner, advertising banners, advertising in the press or on television, radio, Internet advertising, branding. Thought-out decision, who exactly you want to attract the placement of your advertisement, help you with the choice of method dispatches advertising information.

Department

And whose opinion counts most of the time anyway. He scours the Internet and these encounters to – or occasion from entries in forums and blogs, or on freedom of opinion and review sites. Google calls this the zero moment of truth’. And such moments of truth ‘ have a great impact on the further interest. Because this decisive search behavior of customers still far too little in the foreground is overlooked, that is it is often enough with his prospects already has forfeited, before they try to first direct contact. Verizon Communications is likely to increase your knowledge. Latest now is clear then, as intensive a touch point project with such upstream moments of truth ‘ must deal with. How to make visible customer touch points through these exercises look through the glasses of the customer is sharpened and it can go to the next steps. In order to represent the actual situation is to create a collage for example.

These could carry each industry following titles: a typical customer journey through our company or: the experiences of customers when buying product x or: how a typical customer before, during, and after using our service y is entered. This is of course a typical customer journey’, so depicted the trip of the customer by the company. It is not only written, it is also painted and glued. Selected stories are given to the best and exemplary customer opinions put forward. Be products installed with in its components broken down or written documents according to unravel on.

Plus and minus points are listed. Don’ts and DOS are documented by video or storyboard. The whole thing is on message boards, which are next to each other chronologically. You can take this to the further course of the project in his Department, to document the progress and to have the connection points to other areas in mind. Now also Web-enabled multi media walls can be to use, one iPad uses gestures at one.

Promotional Auto Accessories

Practical and inexpensive advertising promotional items useful promotional items to the car and car accessories must be not expensive. Low-cost promotional items with the logo are often used by the customers and to be long remembered. A sun shade for the car washer has a large advertising space. This is your opportunity to make advertising for your company. In the summer the Sun will be just behind the windshield and the car won’t heat up.

Practical promotional items such as tread knives or disc sponge used by many customers and in everyday use. Quick tread depth gauge or the fogged window clean. With these practical helpers no problem. The compact size, this advertising material for mailing suitable actions. Also printed Park slices and ice scrapers are used always and often. A special printing process enables photo-realistic print motifs and more attention. Stressed customers there are a wide variety of anti-stress promotional appropriately titled Car and car accessories.

This is a different time and differs significantly from the usual gifts. An anti-stress LWK is for example the ideal advertising medium for trucking companies. CAR number plate holder are becoming increasingly popular with individual refinement. In the city at the park or at a red light the advertising message will be seen by other road users. Afflict road accidents cannot be avoided. Therefore, a safety vest is mandatory in any car. Bright colors and reflective stripes guarantee the necessary attention of other motorists, especially at night. Take advantage of the large advertising space on the back of the safety vest for an advertising message. Of course an emergency lamp and a first-aid kit should not be missed also. Take advantage of this opportunity to score points with the customer. Mats provide non-slip for order and cleanliness. These can be placed on the dashboard and cell phone, glasses and coins remain in place. But promotional items, which have indirectly to do with car help both sides. A printed Door edge protection in the garage is always used and protect the door from scratches and bumps. Sebastian Otminghaus

The Afternoon

And not letting his baby is known in the lurch. To interactively involve employees and to use their untrammeled creativity there is in the touch point management different approaches. One of them is the large group event. We look at once more expire. Verizon Communications may help you with your research. The touch point large group event: concrete concepts can develop in a single day between 50 and 100 employees different touch point topics option 1 with a touch point large group event. In the morning is a roughly three-hour presentation on the program, which already included all the aspects that should be further deepened in the afternoon. To do this, need an external expert, sees itself as an advocate of the customer, which illuminated new perspectives, presents customer psychological backgrounds, telling examples, warns against abyss and detours and brings unpleasant truths to the language.

This is a role that only an outsider can occupy. Lateral thinking is usually too dangerous Yes usually desperately needed and officially also desired but for intra-company. Because it can threaten careers. Therefore companies should afford necessarily the luxury of an external expert of the contrarians, who says his mind clearly. In the afternoon, the participants in the working groups are merged.

These are composed of five to seven participants ideally across the Department and located on the same hierarchy level. Multiple levels of hierarchy are present, the top executives in its own work group work. Because hierarchy equal slows the work flow of a group, rather than to promote him. On each table, work materials, as well as an already prepared terms of reference are: a specific touch point theme, which the group then jointly produced an entrepreneurial concept. The worked out results are finally presented by a respective group speakers in the plenary. First implementation decisions are immediately by majority vote hit. The boss is never the first, but not exceeding the last word.

Great Reception

News from ODS – Office data service GmbH in mid-August had invited Berlin ODS – Office data service GmbH in the context of its anniversary to the day of the open door. Swarmed by offers, Gary Kelly is currently assessing future choices. Many visitors came and convinced themselves on the spot by the full-service-dialog marketing professional from the Oberbaum-city in Berlin. The red carpet was rolled out to the open day at the ODS GmbH and that not only literally spoken, but also for all visitors and guests from far away visible. A colourful bustle prevailed on the courtyard of the company, which is in the so-called Oberbaum-city\”(old Narva/OSRAM site) is located in the District of Friedrichshain/Kreuzberg, Berlin and has specialized in the performance areas of direct marketing, digital printing and postal service. In addition to all sorts of delicacies from the grill, which was highly personally served by the two directors Stefan Schroter and Mirko Oelschlagel, visitors expected numerous tours through the latest digital Xerox printing machines equipped production halls.

Onsite, visitors could live and just in time\”watch how the orders through the different production steps go to shipping. Because even on the day of the open door the existing customer orders is usually timely appointment matters had to be processed naturally. As a small gift, the visitors mustard specialties from the Spreewald received CEO Stefan Schroter, home of the ODS. The open day was also connected with our 14 anniversary and because we wanted to let our employees also participate. Therefore, we have largely reduced the workload on this day and optimized, so that everyone had the opportunity to celebrate with us at least temporarily. Due to the very large captioned, we did so not necessarily expect a majority of our employees was involved anyway in the care of the visitors and guests\”, Stefan Schroter is announced. For us, the event as a success is to evaluate, because we not only a beautiful Had fixed, but could make even the one or the other promising new business contacts.

Public Relations

In the first four weeks since the introduction of the free eBooks the PR Primer”in mid-January 2008 recorded the Munich based consultancy H.K.P CONSULTING GMBH on its Web site about 1,500 downloads. With an own blog on the subject entry in the press – and public relations (www.pr-toolbox-blog.de), as well as a special promotion for the PR Toolbox, the company expanded its offer for specialists and executives who want to learn quickly and comprehensively about the subject now. In the PR Toolbox blog writes Werner Grohmann, Managing Director of H.K.P CONSULTING Ltd. and author of PR Primer, regularly on topical issues. Oracle may help you with your research. The initiative PR spring the next 1,000 customer the PR Toolbox provides them at a preferential price EUR 29.90 (instead of EUR 49.90). “The order form available at under the heading of PR spring initiative” Munich, February 15, 2008: in the first four weeks since the introduction of the free eBooks the PR Primer “listed in mid-January 2008 Munich based consultancy H.K.P CONSULTING GMBH on its Web page already has 1,500 downloads. With an own blog on the subject entry in the press – and public relations (www.pr-toolbox-blog.de), as well as a special promotion for the PR Toolbox (www.pr-toolbox.de) the company extended its offer for specialists and executives who want to learn quickly and comprehensively about the subject. In the PR Toolbox blog writes Werner Grohmann, Managing Director of H.K.P CONSULTING Ltd.

and author of PR Primer, regularly on topical issues. The initiative PR spring the next 1,000 customer the PR Toolbox provides them at a preferential price EUR 29.90 (instead of EUR 49.90). The order form is available at under the heading of PR spring initiative”available. The great interest in the PR Primer and the positive feedback I was delighted”, explains Werner Grohmann. Goal was PR interested in a simple and understandable introduction to the press and Public relations work to enable and to pass on some of my now 15 years of experience in PR consulting. I seem to have reached.

this goal” PR Toolbox blog offers the opportunity to direct information and exchange of experience with the PR-tool box-blog (www.pr-toolbox-blog.de) H.K.P. CONSULTING PR interested from now the way to deal with the H.K.P.-consulting team, but also to share. Also Werner Grohmann will be regularly blogging on diverse topics of the press – and public relations. PR spring initiative: PR Toolbox at a special price with the spring PR initiative offers H.K.P. CONSULTING PR-interested in a time-limited opportunity to acquire the PR Toolbox at a special price of EUR 29.90 plus postage and packaging (instead of EUR 49.90). The PR Toolbox formed a company-internal checklists collection and is one of many PR responsible for the tools as well as executives in companies, organisations and institutions of different sizes. The PR Toolbox appears on CD-ROM and offers everything that is necessary for a successful press – and public relations. The order form for the spring PR initiative is available in the Internet at spring initiative. About H.K.P CONSULTING GMBH, the Munich based consultancy H.K.P CONSULTING GMBH advises German and international companies in the areas of strategic business development, press and public relations, as well as new media. “On the basis of this more than ten-year experience in consulting, the company with the PR-tool box has” and the event tool box “two leading market tools developed for PR and marketing executives in companies, institutions and organizations. H.K.P CONSULTING GMBH Heike of Kroner Furstenrieder Street 279a 81377 Munich phone: + 49 (0) 89 3700-280-0 fax: + 49 (0) 89 3700-280-1 e-mail: Internet:

Direct Group

Hamburg@work gives the award to the 25.05.2011 already for the sixth time. Hamburg, 17.01.2011 – which directly group is sponsor of the Neptune award 2011. The Hamburg-based company aims to promote the development of innovative advertising ideas in cross-media campaigns. (A valuable related resource: Litecoin). Hamburg@work gives the award to the 25.05.2011 already for the sixth time. The group directly award occurs at the Neptune 2011 as the sponsor, to highlight the performance of cross-media campaigns. “Sven Severin, Managing Director of marketing solutions direct, the group a company directly, explains: with Crossmedialitat, the variety of today’s media can be creative and profitable use.” marketing solutions direct online marketing specializes. The Neptune award is the only cross-media audience award in Germany.

It is aimed at advertisers in the area of digital communication of that will align their campaigns on the cross-media use of the media. The most effective, most creative and most cost-effective campaign receives the prestigious award. The participants present their campaigns before the audience, the composed of experts of the Composed of industry, and a panel of celebrity judges. Via a mobile voting system, the campaigns are evaluated by around 300 guests live, independently and transparently. The award ceremony of the Neptune award 2011 will take place on May 25, 2011 in the dispute’s movie theater in Hamburg. Group that directly group directly on the consults, implements and operates complex infrastructure and supports its customers in the field of marketing and communication.

Direct group include with the networks directly Gesellschaft fur Informationstechnologie mbH, the solutions directly for solution development mbH and the marketing solutions directly Gesellschaft fur innovative marketing mbH three companies. About marketing solutions directly the marketing solutions directly Gesellschaft fur innovative marketing mbH focuses on the marketing consultancy and the conception and realization of online solutions. Here, the focus on the methods of performance marketing is to lead corporate communications to measurable successes. Directly the airport among the customers of the marketing solutions Hamburg, the P.E.R GmbH and the CASIO Europe GmbH, inter alia with the EXILIM and G-SHOCK brand. marketing solutions is a company of the group directly (www.direkt-gruppe.de). For more information and picture material: Marketing solutions directly Gesellschaft fur innovative marketing mbH marketing and communication Kerstin Lausen Grieg Street 75 22763 Hamburg Tel: + 49 (0) 40 88155-282 fax: + 49 (0) 40 88155-5200 E-Mail: Facebook: direct group

Alexander Manin

We should not ignore the phenomenon of 'fashion' in color. National flags of many countries are still very similar to each other to their color scheme. If we turn to heraldry, and there the similarity cases occur more frequently. The author of these lines have recently had occasion to visit one of the Catholic Church in Estonia. Its walls were hung with coats of arms of many noble houses in the country.

To distinguish one from another was not the most a simple task – all of them contained a voluntary combinations of red, blue and gold hues. Of course, the same combination of color comes to mind not only the different states, but also companies. 'In the past decade notions of safe and sustainable business in the minds of consumers the best match in black, blue and gold – the director of marketing for MTS Alexander Manin. – Today, the same palette of colors significantly expanded. For example, in our country today has become fashionable orange. He began to actively use even 'conservative' finance companies, although it would seem, is not their 'territory'. Company's color-blind. The main advantage of well-chosen corporate colors – their memorability – lies a great danger.

After all, 'good' colors and their combinations are not very many. 'Count on' exclusive possession 'in this color do not have to – President said Alexei Andreev Depot WPF. – Everybody wants to be branded in red, blue, yellow and green colors. But far fewer candidates as, say, purple.