In this report I present a list of advertising copywriting projects, which you can use to make your own work, or to evaluate writing advertising texts. It is based on what works best among more than 1,200 projects of writing advertising texts that have made since 1978. Contribute to a response more significantly of your writing. Before writing: 1. well studied the company and the product/service sold to give you all the information you need. 2 Investigates the prospects the market to determine how to obtain more benefits, more secondary benefits, and fees. Key: You do not adivines nor assume, get to research.
3 Develops the main emotions that can be played with your wording for this project, and how you will do it. Strong emotions are love, fear, greed, acceptance, survival, anger and health. 4. I think as your potential customer, and not as a marketing agent. 5 Develops the best offer (s) you can do.
Your offer includes the price, the terms and warranty premiums. At this point, you will know all about the company and the product, their target prospects, their objections, the main emotions that can be touched, and you’ve developed an incredible offer. General and the beginning of the copy: 6. write at least 20 different titles before choosing the best. The title winner should include a lot of promise, the benefits you offer bold, a guarantee of specific values, credibility boosts, and a special offer. The legendary John Caples and Claude Hopkins showed that an incumbent can pull 10 times the response of another owner without any other change in advertising copywriting. 7. At the beginning of the copy you must again apply the main benefit of the title, and to develop and incorporate the secondary benefits from the perspective that most want the reader to reach. Body copy: 8. develops a perspective on the problem and pain points. Reinforces how these problems will be maintained or even worse unless you take action, and how your product/service is the best solution. 9. The drafting of advertising texts should be in first person, as a face-to-face conversation. 10 Get a perspective of the products that can be purchased, and tries to overcome the objections. 11. Get a mental perspective image enjoying the outcome benefits when you buy. 12 Use testimony, details, test clients, studies, success stories and belongings to add reality and credibility. 13 Make sure that it is easy to read. It uses subtitles with perspective of benefits, sentences and short paragraphs. 14. If your copy seems boring, cut it and review it. 15. If flow slows or stops at any point of the copy, fix it. 16. The drafting of advertising texts must be passionate, enthusiastic. 17 Creates the urgency of obtaining a response now. 18 Get a perspective and tell him what is going to lose if it fails now. 19 Get a perspective and tell you exactly what to do. 20 Ends with a call to action to get it now.