We have observed that direct Marketing has evolved and grown in enterprises, becoming in part fundamental organization and differentiating from the rest against the competition of the market. Being a direct and effective communication. We can define the Direct Marketing as a series of techniques that help contact between people in an immediate way, generating a single reaction. In order to advertise products and services, or involve others in a message. There are several ways to carry out campaigns that would be the Mailing, emailing, phone calls, coupons, loyalty club. Within the strategies to follow for a successful campaign, would highlight six points where Gupost, operator Integral de Marketing direct and promotional Marketing, analyzes and designs different actions: analysis of the target audience. You should bear in mind to whom directed product or service that we offer.
It is very important to be clear about the study to be able to develop Marketing and communication strategies. The need to call the attention is very big and necessary. Investigate the habits of consumption. Market studies are fundamental to the study of the habits and behaviors of potential consumers. Certain studies identify common patterns of behavior, identify needs, work carried out by the competition all this must be used to our advantage to attract consumers. Creation of data Bases.
The elaboration of databases becomes key part of any direct Marketing campaign. This type of specialized databases, are bought from companies that have as objective the study of the market and potential customers of the companies, to thus be able to succeed in the campaigns. Segmenting the market. Obtaining a good database is fundamental to the guide the campaign in one way or in another, and in this way to obtain optimal results. The division of the market depending on whom the campaign is addressed is essential for success. Age, tastes, habits are important to maximize results. Customize the messages. At this point we return to make reference to the database, its importance is very great. Having the names, surnames, even the car model, certain tastes .they are very important to appeal to the feelings of potential buyers of the brand. In this way they identify potential client with the brand. Creativity at this point is fundamental to capture the attention of potential customers. Synthesize information. The message has to reach very clear. The words have to be clear, specific and simple, this way you message will be transmitted in a very understandable way. Choice of the appropriate means. The choice of the environment is essential to convey the message and analyze the advantages, disadvantages, resources, there are many ways and it is important to use multiple, the use of only a medium is not recommended for a campaign. Measure the impact of the campaign. Analyze the results and assess the response of the audiences before the execution of planned strategies; Depending on the conclusions of This analysis may maintain actions taken or change them according to convenience. Media marketing allows to measure direct and immediate effects that cause the communications sent to quantitatively determine the profitability of the campaign. Gupost during more than 25 years in the industry, designs and develops from the beginning until the end of communication campaigns, with its services of design, graphic arts, printing, mailing, sms, Email, studies, contact center, printing online, treatment of databases, etc.