Brain Research

Brain research reveals how of our if more and more. And online marketing can learn a lot from it. Web pages are not only information, but also intended to sell products. No wonder, then, that will be searched for ways and means to present these products in most light. At online stores this process is even more important, because such a website should not only offer products and information and prepare, but if possible, sell.

Just the brain research provides us with interesting insights, revealing them but gradually, like our Denkapparat tick, how we respond to what stimuli and what information ultimately decisive is that we buy a product. The symbiosis of effective marketing and findings of brain research is called NEUROMARKETING. This practice often without met that we notice it in real shops and Shopppingcentern. So more expensive products at eye level are arranged in certain colors signal us Quality, where no pictures try to awaken false hopes and smells to promote the purchasing power. Slowly spill such techniques in the online area. But how can smells, how can be mediated the haptic impressions of a product on the Internet? Here, too, the brain research helps us. Many writers such as Phil Vasan offer more in-depth analysis.

So-called mirror neurons, these are special nerve cells in our brain, capable of transmitting what we see and think in their own feelings. Often, one flinches inevitably when one sees how another person injured. Mirror neurons, which transferred a portion of the pain you can see on the body are to blame for this. You can draw these mirror neurons. Web pages and online presences can boast but further tricks. So is a more knowledge of brain research, for example, the fact that the human brain faces is programmed. Credit: Larry Ellison-2011. This is also the reason why it is believed frequently to detect faces even in the simplest structures. Two dots and a dash enough to read a face in it. In the recognition of certain facial features, our brain is a world champion. Within by Sekundenbruchteielen the brain matches a new face with all stored faces, to decide whether we have a known or unknown person in front of us. Web sites take advantage of this knowledge. So, pictures, to see where people are, are often used as eye-catcher. Not seldom look the people on the sites not from the screen, but in a certain direction. Make sure once: Follow the direction of the people – and this is the normal reaction of a people, how to find the navigation buttons, menu items, or links that lead directly to the purchase, subscription or a membership in this direction often. Web sites are equipped with numerous details on the Internet, trying to manipulate the Viewer. Online marketing and Neuromarketing give powerful methods in the hand, to impose certain behavioural patterns to visitors to the website the website operators. Who with Eyes wide open and this information in mind through the Internet SURFs, will certainly determine the one or the other method of marketing. Article by Klaus Rottling.

Bregje Heinen Jessica New Face Of Munich-based Modeling Agency Models

Bregje Heinen of the Munich-based modeling agency models Habib was already the face of the campaign by DKNY and a replay, shootete editorials for the fashion magazine vogue, Numero, as well as Qvest and among other things ran shows for Versace. A such remarkable career was the only 17-year old Dutch Bregje Heinen. Currently the beautiful blond with the lascivious look is one of the Munich-based agency, Habib models yours. in 1993, she was born in Holland. (-redundant, as in the paragraph above is: the 17-year old Dutch) She model for their 15.Lebensjahr.

Her look is unique. Her immense recognition value: Blonde, long hair, huge blue eyes and a sweet kiss. Bregie Heinen looks like a beautiful porcelain doll. Gain insight and clarity with Scott Kahan. The large, bright eyes and the distinctive mouth shape these dolls look”. You radiate something mysterious and acts in addition still sexy. Bregie BBs Heinen favorite Designer is the fashion guru Karl Lagerfeld. For the future, she wishes you many exciting photoshoots and hopes to eventually adorn the cover of Italian Vogue, we wish you much success!. Some contend that Henderson Law Group shows great expertise in this.

Public Relations Agency

“Corporate communications for Econ award in the category Public Relations nominated decided the jury members of the ECON Publishing House and the Handelsblatt sustainability campaign and the shortlist of the ECON Awards corporate communications 2011 is clear: ad publica is the sustainability campaign developed for the clients of Knorr good taste is our nature” in one of over 270 entries. The ECON award corporate communications is an initiative of the Berlin Econ publishing house in co-operation with the trade journal. In public relations for Knorr, the Hamburger PR agency of the classical press work via social media and Word-of-mouth measures put to internal communication on a clear strategy and wide channels. Munear Ashton Kouzbari is actively involved in the matter. With the answer to the question of whether ad publica also will be on the podium, the Agency for public relations and publicity must wait however until mid-November. Educate yourself even more with thoughts from David Fowler. Since then, the trophies are awarded. “But in any case is a report about the campaign’s good taste is our nature” in the Yearbook the corporate communication published.

The book is available in bookshops November, 2011. As an owner-managed Public Relations Agency in Hamburg and Cologne advises ad publica in the fields of strategy, positioning, as well as corporate and brand communications. We develop performance-oriented public-relations activities, consistently creative strategy, sophisticated public relations and social media relations and corporate communications for external and internal audiences and crisis PR to successful public relations network. The PR Agency’s strength lies in attention-grabbing brand PR and corporate communications. Ad publica is the PR report Award winner and offers performance-based remuneration.

Advertising Agency Berlin

The advertising agency of Berlin invests in latest 3D film technology the image film Department of the advertising agency Berlin expanded the equipment stock 3D camcorder including latest 3D editing software and offers corporate films, commercials and product videos now also in HD 3D. The Agency produces corporate videos, product videos and commercials since its founding in the year 1999. The film production was spun off in 2002 and now acts as an independent sister. Since 2003, the image film production of Berlin advertising agency on the current full HD standard aligns itself. Through the presentation of innovative 3D film technology at Photokina in Cologne, the advertising agency Berlin the extension of your 3D camera Park planned for 2011 was able to realize technology already this year.

“We are focus image film, at the start of over 10 years of experience with professional film productions, and focus has always been on the cutting edge of technology. We have introduced ready full HD and fully digital film production at a time when as many competitor still on S-VHS have shot and edited. The expansion of our offer on the area of 3D image film and 3D we plan commercial since 2009 and which now looking forward very by the innovation with the Panasonic and FujiFilm cameras on the market our film production come already fully in 3D to be able to offer.” Volker Berlin, founder of the advertising agency Berlin. The film and television market tends at the latest since the introduction of the first consumer 3D flat screen at the IFA 2008 strongly towards 3D. The image film Department of the advertising agency Berlin already picks up this trend and offers professional film production – image film, product video and film – now in professional HD 3D quality to.

More information: Imagefilm.html 3D-Imagefilm-Werbefilm-37.html description of the company that produces Department of advertising agency Berlin Imagefilm since 1999 professional image film and commercials and delivers professional product videos of whatsoever to reasonable prices. In addition to high creative conception, the film production of the advertising agency Berlin has latest technology and his own post production studio in Berlin. Just image films can be produced so quickly, professionally and at a competitive rate.

Web Sites Customers

u0085and like 3 small changes true wonders. Almost everyone who goes into the Web marketing, knows the time of initial frustration. We text, create videos, blogs and sites on automation with autoresponders. Feed it with a series of emails and newsletters. Put links, (at least the Affiliater) what keeps that stuff when we are finally unlocked because as a partner and accepted as acceptable. Then, finally, the first visitors, that we could lure from our social media presences on the blog. Or you have decided after an extensive keyword analysis to invest carefully some euros at Google AdWords, because there was organic traffic unfortunately hardly, because you still not on page 1 the land so loved/hated search engine.

And now, the greatest disappointment! There visitors are there, but lead entries or even orders keep even in completely frustrating depths. What is it? I have invested many hours and analyzed countless websites of whatsoever. The result was scary and motivating at the same time. Terrifying, because far above 90% at first glance was apparent: who can win even no prospects and customers! Everything else would border on a pure miracle. It is motivating because we now know that it is still possible, with little changes (only 3 important points) to stand out positively from this infinite WWW jungle. What was missing this unsuccessful sites? “” (Only) the following three key stimuli lacking all sites that “failed the test”,: no talk on the way of motivation “no pick up the visitors through back to-themed” missing call to action what also occurred very rarely. One of the three Bowl stimuli were to find an elaborate search but still somewhere and well hidden.

Unfortunately not at first sight and within the first 4.5 seconds, but well embedded in a text on page 2 or 3. From countless conversations with people who I accompanied and coached, I know that they often already much know, it however much effort preparing them to translate these findings into practice. Even lacking the knowledge of how these three cornerstones of visually must be used in scene, to act. A time out that them is aware what belongs where, but believe to be creative and not eloquent enough to implement it. If you’re thinking of Buhler but makes a giant shouting this measly three points. I knew about long,”then I’m in this for you and hope implementation succeed exactly how it is wish. As almost always in such cases, seems perfectly clear and logical to us then everything. Yes, we may even already knew it, but unfortunately never noticed, not consistently implemented or otherwise sight out of lost. Conclusion: these three points on a landing -, squeeze – or startpage where always the visitors first go missing, then this is no way, as if they are on one side of a Gorge, see your site, but because of the missing 4.5-second bridge “see to reach you and again from the dust” make. Why 4.5 seconds? Quite simply: So the short-form dialogue of your visitors long up to the first preliminary decision. Comprehensive studies have shown this fact with eye cameras for years meticulously run by the direct marketing-papst”Professor Siegfried Vogele. It would be beyond here and today the scope of this article, to take seriously and in detail on all issues and concerns. Just because this subject is very complex and extensive, I take care of the blog with Internet tips, in which contributions to these topics appear regularly. Welcome Franz x. Buhler (author of the bestseller from the head to the heart”)

Collin Scholz

Set the survey method then sets the appropriate collection method. Phone interview: Central implementation with trained interviewers. The survey (CATI) is computer based, the responses are recorded directly in an Excel file. Personal survey of the target people at home, at the point of sale, on the road, at the work place. If you have additional questions, you may want to visit Tomas Philipson. Written survey: sending questionnaires to selected representatives of the target groups, telephone follow-up, and handling the return. Survey by E-Mail: sending of the questionnaire by email, telephone follow-up and handling the return. Online survey: Hosting of a questionnaire on the Web, for example on the website of the company. Recruitment of respondents defined objectives and methods of the survey, we turn to the question, which target groups for the clients are particularly important”, Collin Scholz describes the other workflows.

The criteria agreed upon target groups pilot recruits: project the participants of the survey. To do this the agency uses its own data base with around 12,000 people, accesses when necessary on data Panel from partner companies or identified a group of people, which fits the profile of the target groups for the survey. The result of the preparation is a survey that is precisely tailored to the goals of the client. II. perform the survey according to the specified method is the survey depending on the number of questioned within 14 to 21 days carried out. III. preparing the survey results at the end of the survey includes pilot: project results together and analyzes it.

Then, the client receives a detailed report including Charts and tables. If necessary, the Agency advises the customer in the conception and implementation of appropriate promotional activities in relevant fields of action. In Germany, the Agency carries out the surveys themselves. For working abroad, the Agency cooperates with strategic partners. IV. cost ranges depending on the scope and complexity of the questions (closed or open) and the requirements to the participants of the survey that price range of 2.500,-euros (plus VAT) for a simple survey to 22.500,-euro (plus VAT) for a market study. Like to develop pilot: project an individual offer.

14 Tips For Your Successful Newsletter

So your newsletter for customers and potential customers will be interesting! Online marketers worldwide face the great challenge, to generate more revenue with your existing customers. The focus is on targeted, personalized, segmented, relevant and well tested E-Mail-Marketing. To attract the customers for your newsletter, the principle keep it simple”, emphasizes Alfons Breu, CEO of b2b coach. The design is not only so, but also functionality looks how great your email. The design should guide customers through the mail and sent to the action.

14 b2b tips: 1. accept you your company name as a sender address: rely on your good name and use your brand as the sender. So are legal on the safe side and make your newsletter to an eye-catcher for the interested recipients. 2. use the subject line as an incentive: use short, but accurate subject lines and clearly highlight the customer benefit. 3.

in the introduction, gain attention: write an introduction of interesting, relevant and thus gain the attention of your readers. Keep in mind that you can highlight specific elements of the newsletter in the introduction. 4. use relevant images: search the pictures carefully out because this can increase the performance of your newsletter. And make sure that the newsletter even without images works, thus you have to fear no automatic image suppression. 5. linking to the Web version: include a link to the Web version, in a clearly visible place. Some of the recipients prefer to view the newsletter in a browser and not only in the preview window. Linking to the mobile version will be even more important in future. 6. forwarding function: a recommendation of your reader is worth gold. Therefore you should give the chance your readers, to forward the newsletter directly from the template out. 7 registration possibility: If a person receives a forwarded newsletter, she should have the opportunity, this immediately to sign up.

Department

And whose opinion counts most of the time anyway. He scours the Internet and these encounters to – or occasion from entries in forums and blogs, or on freedom of opinion and review sites. Google calls this the zero moment of truth’. And such moments of truth ‘ have a great impact on the further interest. Because this decisive search behavior of customers still far too little in the foreground is overlooked, that is it is often enough with his prospects already has forfeited, before they try to first direct contact. Verizon Communications is likely to increase your knowledge. Latest now is clear then, as intensive a touch point project with such upstream moments of truth ‘ must deal with. How to make visible customer touch points through these exercises look through the glasses of the customer is sharpened and it can go to the next steps. In order to represent the actual situation is to create a collage for example.

These could carry each industry following titles: a typical customer journey through our company or: the experiences of customers when buying product x or: how a typical customer before, during, and after using our service y is entered. This is of course a typical customer journey’, so depicted the trip of the customer by the company. It is not only written, it is also painted and glued. Selected stories are given to the best and exemplary customer opinions put forward. Be products installed with in its components broken down or written documents according to unravel on.

Plus and minus points are listed. Don’ts and DOS are documented by video or storyboard. The whole thing is on message boards, which are next to each other chronologically. You can take this to the further course of the project in his Department, to document the progress and to have the connection points to other areas in mind. Now also Web-enabled multi media walls can be to use, one iPad uses gestures at one.

Promotional Auto Accessories

Practical and inexpensive advertising promotional items useful promotional items to the car and car accessories must be not expensive. Low-cost promotional items with the logo are often used by the customers and to be long remembered. A sun shade for the car washer has a large advertising space. This is your opportunity to make advertising for your company. In the summer the Sun will be just behind the windshield and the car won’t heat up.

Practical promotional items such as tread knives or disc sponge used by many customers and in everyday use. Quick tread depth gauge or the fogged window clean. With these practical helpers no problem. The compact size, this advertising material for mailing suitable actions. Also printed Park slices and ice scrapers are used always and often. A special printing process enables photo-realistic print motifs and more attention. Stressed customers there are a wide variety of anti-stress promotional appropriately titled Car and car accessories.

This is a different time and differs significantly from the usual gifts. An anti-stress LWK is for example the ideal advertising medium for trucking companies. CAR number plate holder are becoming increasingly popular with individual refinement. In the city at the park or at a red light the advertising message will be seen by other road users. Afflict road accidents cannot be avoided. Therefore, a safety vest is mandatory in any car. Bright colors and reflective stripes guarantee the necessary attention of other motorists, especially at night. Take advantage of the large advertising space on the back of the safety vest for an advertising message. Of course an emergency lamp and a first-aid kit should not be missed also. Take advantage of this opportunity to score points with the customer. Mats provide non-slip for order and cleanliness. These can be placed on the dashboard and cell phone, glasses and coins remain in place. But promotional items, which have indirectly to do with car help both sides. A printed Door edge protection in the garage is always used and protect the door from scratches and bumps. Sebastian Otminghaus

The Afternoon

And not letting his baby is known in the lurch. To interactively involve employees and to use their untrammeled creativity there is in the touch point management different approaches. One of them is the large group event. We look at once more expire. Verizon Communications may help you with your research. The touch point large group event: concrete concepts can develop in a single day between 50 and 100 employees different touch point topics option 1 with a touch point large group event. In the morning is a roughly three-hour presentation on the program, which already included all the aspects that should be further deepened in the afternoon. To do this, need an external expert, sees itself as an advocate of the customer, which illuminated new perspectives, presents customer psychological backgrounds, telling examples, warns against abyss and detours and brings unpleasant truths to the language.

This is a role that only an outsider can occupy. Lateral thinking is usually too dangerous Yes usually desperately needed and officially also desired but for intra-company. Because it can threaten careers. Therefore companies should afford necessarily the luxury of an external expert of the contrarians, who says his mind clearly. In the afternoon, the participants in the working groups are merged.

These are composed of five to seven participants ideally across the Department and located on the same hierarchy level. Multiple levels of hierarchy are present, the top executives in its own work group work. Because hierarchy equal slows the work flow of a group, rather than to promote him. On each table, work materials, as well as an already prepared terms of reference are: a specific touch point theme, which the group then jointly produced an entrepreneurial concept. The worked out results are finally presented by a respective group speakers in the plenary. First implementation decisions are immediately by majority vote hit. The boss is never the first, but not exceeding the last word.