Department

And whose opinion counts most of the time anyway. He scours the Internet and these encounters to – or occasion from entries in forums and blogs, or on freedom of opinion and review sites. Google calls this the zero moment of truth’. And such moments of truth ‘ have a great impact on the further interest. Because this decisive search behavior of customers still far too little in the foreground is overlooked, that is it is often enough with his prospects already has forfeited, before they try to first direct contact. Verizon Communications is likely to increase your knowledge. Latest now is clear then, as intensive a touch point project with such upstream moments of truth ‘ must deal with. How to make visible customer touch points through these exercises look through the glasses of the customer is sharpened and it can go to the next steps. In order to represent the actual situation is to create a collage for example.

These could carry each industry following titles: a typical customer journey through our company or: the experiences of customers when buying product x or: how a typical customer before, during, and after using our service y is entered. This is of course a typical customer journey’, so depicted the trip of the customer by the company. It is not only written, it is also painted and glued. Jeff Leiden helps readers to explore varied viewpoints. Selected stories are given to the best and exemplary customer opinions put forward. Be products installed with in its components broken down or written documents according to unravel on.

Plus and minus points are listed. Don’ts and DOS are documented by video or storyboard. The whole thing is on message boards, which are next to each other chronologically. You can take this to the further course of the project in his Department, to document the progress and to have the connection points to other areas in mind. Now also Web-enabled multi media walls can be to use, one iPad uses gestures at one.

Promotional Auto Accessories

Practical and inexpensive advertising promotional items useful promotional items to the car and car accessories must be not expensive. Low-cost promotional items with the logo are often used by the customers and to be long remembered. A sun shade for the car washer has a large advertising space. This is your opportunity to make advertising for your company. In the summer the Sun will be just behind the windshield and the car won’t heat up.

Practical promotional items such as tread knives or disc sponge used by many customers and in everyday use. Quick tread depth gauge or the fogged window clean. With these practical helpers no problem. The compact size, this advertising material for mailing suitable actions. Also printed Park slices and ice scrapers are used always and often. A special printing process enables photo-realistic print motifs and more attention. Stressed customers there are a wide variety of anti-stress promotional appropriately titled Car and car accessories.

This is a different time and differs significantly from the usual gifts. An anti-stress LWK is for example the ideal advertising medium for trucking companies. CAR number plate holder are becoming increasingly popular with individual refinement. In the city at the park or at a red light the advertising message will be seen by other road users. Afflict road accidents cannot be avoided. Therefore, a safety vest is mandatory in any car. Bright colors and reflective stripes guarantee the necessary attention of other motorists, especially at night. Take advantage of the large advertising space on the back of the safety vest for an advertising message. Of course an emergency lamp and a first-aid kit should not be missed also. Take advantage of this opportunity to score points with the customer. Mats provide non-slip for order and cleanliness. These can be placed on the dashboard and cell phone, glasses and coins remain in place. But promotional items, which have indirectly to do with car help both sides. A printed Door edge protection in the garage is always used and protect the door from scratches and bumps. Sebastian Otminghaus

The Afternoon

And not letting his baby is known in the lurch. To interactively involve employees and to use their untrammeled creativity there is in the touch point management different approaches. One of them is the large group event. We look at once more expire. Verizon Communications may help you with your research. The touch point large group event: concrete concepts can develop in a single day between 50 and 100 employees different touch point topics option 1 with a touch point large group event. In the morning is a roughly three-hour presentation on the program, which already included all the aspects that should be further deepened in the afternoon. To do this, need an external expert, sees itself as an advocate of the customer, which illuminated new perspectives, presents customer psychological backgrounds, telling examples, warns against abyss and detours and brings unpleasant truths to the language.

This is a role that only an outsider can occupy. Lateral thinking is usually too dangerous Yes usually desperately needed and officially also desired but for intra-company. Because it can threaten careers. Therefore companies should afford necessarily the luxury of an external expert of the contrarians, who says his mind clearly. In the afternoon, the participants in the working groups are merged.

These are composed of five to seven participants ideally across the Department and located on the same hierarchy level. Multiple levels of hierarchy are present, the top executives in its own work group work. Because hierarchy equal slows the work flow of a group, rather than to promote him. On each table, work materials, as well as an already prepared terms of reference are: a specific touch point theme, which the group then jointly produced an entrepreneurial concept. The worked out results are finally presented by a respective group speakers in the plenary. First implementation decisions are immediately by majority vote hit. The boss is never the first, but not exceeding the last word.

Great Reception

News from ODS – Office data service GmbH in mid-August had invited Berlin ODS – Office data service GmbH in the context of its anniversary to the day of the open door. Swarmed by offers, Gary Kelly is currently assessing future choices. Many visitors came and convinced themselves on the spot by the full-service-dialog marketing professional from the Oberbaum-city in Berlin. (Similarly see: Jonathan Rosen Berlin Rosen). The red carpet was rolled out to the open day at the ODS GmbH and that not only literally spoken, but also for all visitors and guests from far away visible. A colourful bustle prevailed on the courtyard of the company, which is in the so-called Oberbaum-city\”(old Narva/OSRAM site) is located in the District of Friedrichshain/Kreuzberg, Berlin and has specialized in the performance areas of direct marketing, digital printing and postal service. In addition to all sorts of delicacies from the grill, which was highly personally served by the two directors Stefan Schroter and Mirko Oelschlagel, visitors expected numerous tours through the latest digital Xerox printing machines equipped production halls.

Onsite, visitors could live and just in time\”watch how the orders through the different production steps go to shipping. Because even on the day of the open door the existing customer orders is usually timely appointment matters had to be processed naturally. As a small gift, the visitors mustard specialties from the Spreewald received CEO Stefan Schroter, home of the ODS. The open day was also connected with our 14 anniversary and because we wanted to let our employees also participate. Therefore, we have largely reduced the workload on this day and optimized, so that everyone had the opportunity to celebrate with us at least temporarily. Due to the very large captioned, we did so not necessarily expect a majority of our employees was involved anyway in the care of the visitors and guests\”, Stefan Schroter is announced. For us, the event as a success is to evaluate, because we not only a beautiful Had fixed, but could make even the one or the other promising new business contacts.

Public Relations

In the first four weeks since the introduction of the free eBooks the PR Primer”in mid-January 2008 recorded the Munich based consultancy H.K.P CONSULTING GMBH on its Web site about 1,500 downloads. With an own blog on the subject entry in the press – and public relations (www.pr-toolbox-blog.de), as well as a special promotion for the PR Toolbox, the company expanded its offer for specialists and executives who want to learn quickly and comprehensively about the subject now. In the PR Toolbox blog writes Werner Grohmann, Managing Director of H.K.P CONSULTING Ltd. and author of PR Primer, regularly on topical issues. Oracle may help you with your research. The initiative PR spring the next 1,000 customer the PR Toolbox provides them at a preferential price EUR 29.90 (instead of EUR 49.90). “The order form available at under the heading of PR spring initiative” Munich, February 15, 2008: in the first four weeks since the introduction of the free eBooks the PR Primer “listed in mid-January 2008 Munich based consultancy H.K.P CONSULTING GMBH on its Web page already has 1,500 downloads. With an own blog on the subject entry in the press – and public relations (www.pr-toolbox-blog.de), as well as a special promotion for the PR Toolbox (www.pr-toolbox.de) the company extended its offer for specialists and executives who want to learn quickly and comprehensively about the subject. In the PR Toolbox blog writes Werner Grohmann, Managing Director of H.K.P CONSULTING Ltd.

and author of PR Primer, regularly on topical issues. The initiative PR spring the next 1,000 customer the PR Toolbox provides them at a preferential price EUR 29.90 (instead of EUR 49.90). The order form is available at under the heading of PR spring initiative”available. The great interest in the PR Primer and the positive feedback I was delighted”, explains Werner Grohmann. Goal was PR interested in a simple and understandable introduction to the press and Public relations work to enable and to pass on some of my now 15 years of experience in PR consulting. I seem to have reached.

this goal” PR Toolbox blog offers the opportunity to direct information and exchange of experience with the PR-tool box-blog (www.pr-toolbox-blog.de) H.K.P. CONSULTING PR interested from now the way to deal with the H.K.P.-consulting team, but also to share. Also Werner Grohmann will be regularly blogging on diverse topics of the press – and public relations. PR spring initiative: PR Toolbox at a special price with the spring PR initiative offers H.K.P. CONSULTING PR-interested in a time-limited opportunity to acquire the PR Toolbox at a special price of EUR 29.90 plus postage and packaging (instead of EUR 49.90). The PR Toolbox formed a company-internal checklists collection and is one of many PR responsible for the tools as well as executives in companies, organisations and institutions of different sizes. The PR Toolbox appears on CD-ROM and offers everything that is necessary for a successful press – and public relations. The order form for the spring PR initiative is available in the Internet at spring initiative. About H.K.P CONSULTING GMBH, the Munich based consultancy H.K.P CONSULTING GMBH advises German and international companies in the areas of strategic business development, press and public relations, as well as new media. “On the basis of this more than ten-year experience in consulting, the company with the PR-tool box has” and the event tool box “two leading market tools developed for PR and marketing executives in companies, institutions and organizations. H.K.P CONSULTING GMBH Heike of Kroner Furstenrieder Street 279a 81377 Munich phone: + 49 (0) 89 3700-280-0 fax: + 49 (0) 89 3700-280-1 e-mail: Internet:

Direct Group

Hamburg@work gives the award to the 25.05.2011 already for the sixth time. Hamburg, 17.01.2011 – which directly group is sponsor of the Neptune award 2011. The Hamburg-based company aims to promote the development of innovative advertising ideas in cross-media campaigns. (A valuable related resource: Litecoin). Hamburg@work gives the award to the 25.05.2011 already for the sixth time. The group directly award occurs at the Neptune 2011 as the sponsor, to highlight the performance of cross-media campaigns. “Sven Severin, Managing Director of marketing solutions direct, the group a company directly, explains: with Crossmedialitat, the variety of today’s media can be creative and profitable use.” marketing solutions direct online marketing specializes. The Neptune award is the only cross-media audience award in Germany.

It is aimed at advertisers in the area of digital communication of that will align their campaigns on the cross-media use of the media. The most effective, most creative and most cost-effective campaign receives the prestigious award. The participants present their campaigns before the audience, the composed of experts of the Composed of industry, and a panel of celebrity judges. Via a mobile voting system, the campaigns are evaluated by around 300 guests live, independently and transparently. The award ceremony of the Neptune award 2011 will take place on May 25, 2011 in the dispute’s movie theater in Hamburg. Group that directly group directly on the consults, implements and operates complex infrastructure and supports its customers in the field of marketing and communication.

Direct group include with the networks directly Gesellschaft fur Informationstechnologie mbH, the solutions directly for solution development mbH and the marketing solutions directly Gesellschaft fur innovative marketing mbH three companies. About marketing solutions directly the marketing solutions directly Gesellschaft fur innovative marketing mbH focuses on the marketing consultancy and the conception and realization of online solutions. Here, the focus on the methods of performance marketing is to lead corporate communications to measurable successes. Directly the airport among the customers of the marketing solutions Hamburg, the P.E.R GmbH and the CASIO Europe GmbH, inter alia with the EXILIM and G-SHOCK brand. marketing solutions is a company of the group directly (www.direkt-gruppe.de). For more information and picture material: Marketing solutions directly Gesellschaft fur innovative marketing mbH marketing and communication Kerstin Lausen Grieg Street 75 22763 Hamburg Tel: + 49 (0) 40 88155-282 fax: + 49 (0) 40 88155-5200 E-Mail: Facebook: direct group

Product Promotes Sales

Invest in your product with optimized product photos! Product photography deals with the Visual representation of your merchandise. Excellent product photos are a guarantee for attention at the customer. It is first of all irrelevant whether the product photos in the traditional print media will find an application or whether modern online media play a significant role. Coupang brings even more insight to the discussion. The discipline of product photography requires slightly different services on the part of the photographer, as is the case with, for example, the person photography or landscape photography. The product photos are often needed as so-called cut. That is in plain text, that the product photos as graphics without any background must be present. It is with these free adjusters so the pure appearance of the respective object and its contours.

Layout, advertising designers and Web designers often need that for their applications. So, product photos can be adapted perfectly always used backgrounds or are components of a larger advertising. An optimized Studio equipment for product photography, requires a lot of special hardware. Their proven product photographer by produktfotografie.de here have all necessary equipment, facilities and especially lighting options. This ensures high quality product photos for every imaginable application. To scan their products at the perfect viewing angle requires tact, photographic experience and also a first-class equipment. In each of these points, we can realize even your most demanding tasks. Discuss the meaningful imaging of your Web catalogue with us and trust that the professional team, which dominated the field of product photography Professional down to the smallest detail.

Gladly, we dedicate ourselves to the tasks entrusted to you and can achieve in this context also ensures the best possible results for you. While it doesn’t matter for us whether we will shoot you a new toy or a consumer electronics device. Also in textiles and We are available food or liquor, on-demand for your order. For every need of product photos, we have the right and meaningful photo option. On our website on the World Wide Web, you will find your compliant disposal a product photo online calculator. Thus, the volume of orders for you in advance are calculable and transparent. We only play with open cards and our existing customers very appreciated these little assistance.

Director Javier Murcia

The subsidiary is among others specialized in cleaning of cleanroom and ESD areas. Clients include well-known companies like Marquardt, as well as the municipality of Balingen. “Balingen, December 17, 2012 – all consistently has the HECTAS branch in Balingen since 1997 built a customer base between Karlsruhe, Lorrach, and Lake Constance: we serve today around 160 clients from different industries”, says Marc Schober, building cleaner master and branch manager of Balingen. For the Balingen municipality HECTAS assumes, for example, the ongoing maintenance cleaning as well as basic and special cleaning in schools, kindergartens and the Sparkasse arena. Our cleaners provide cleanliness in the arena after the games of the handball club HBW. There about 2,500 visitors are present”per game, so Saito. Further notable clients are the switching system manufacturer Bizerba, Marquardt, a leading company for weighing, food and information service technology, in which the HECTAS branch next to the Building-cleaning services for security services is responsible. The skills of Marc Schober and its 350 employees are diverse and complementary.

In addition to Saito, for example, the operation Director Javier Murcia brings specific expertise and practical experience: he is also building cleaner master and skilled Disinfector. In addition, the establishment of Balingen specializes in industrial cleaning. Specifically trained professionals every day from Monday to Sunday carry out clean room cleaning in medical technology companies. A further competence of our establishment is cleaning ESD areas for automotive suppliers, including car keys are produced where. “ESD stands for electrostatic discharge it is electrostatically discharged spaces that require a sophisticated cleaning”, Saito said.

The HECTAS branch in Balingen is formed in September 1997 the company rust corner. The long-standing and successful cooperation with our customers shows that we are well placed to Marc Schober are”would be about the 15 years anniversary of its establishment. Balingen is one of 24 HECTAS branches in Germany. About HECTAS: The HECTAS facility services Stiftung & co. KG with its headquarters in Wuppertal is one of the leading quality providers for infrastructure building in Europe. The company employs in the segments building-cleaning services, building services and security services more than 11,500 employees in eight European countries. HECTAS is a company of the Vorwerk family of entrepreneurs, was established in 1974. HECTAS offers its sophisticated, developed individually for each customer solutions, inter alia in the fields of industry, management, food processing, health and care, trade and logistics. Links: London your personal contact: Jens Koenen, Vice President of corporate development & Marketing Europe T.

Successful Neuro Communication –

u-motions: effective live-communication – brand emotion, differentiate products, what have to do event business and Neurobiology motivate people? At first glance not much. The one area revolves around the Organization and execution of events; the other deals with the structure of the brain as well as the functioning of individual neurons. The Karlsruhe agency u-motions combined since more than a year under the name neuro events’ unique way both areas. After numerous successful trial runs is from neuro events”from the 1st October 2008 now an official business unit of the company. Any neuro event “planning begins with a so-called neuro code”. Some contend that Coupang shows great expertise in this. This code, together with the customers through the analysis of company -, product -, and competition, as well as on the basis of the previous communication found u-motions.

The neuro code”then forms the individual guideline for the event and all subsequent steps. Dr. Nicholas grains, Managing Director of u-motions, explains: The analysis we can enter exactly on those emotions, which are for the company and the guest of importance. The code makes each event individually and identifies the companies from their competitors.” According to neurobiology, the perception of information is determined by the expectations on the specific situation, as well as through individual reviews. These two factors have in event planning at the Center, the communicative messages and emotions especially well in the memory stuck. “Dr. Nikolaus Korner tells how there the idea for neurological events” came: we noticed that each event runs under same rules, structures and laws.

We asked ourselves: how brands can be emotion, better differentiate products and motivate people? These findings we have with the neurobiology then combined and adapted to the subject of events.” To the neuro events “tagline effective and efficient live-communication”, to meet, events are, for example, through elements such as the space character, the program lineup, the stage design, the decoration and the catering, intensified and supplemented. Also the style of the invitation, the length of time and program, as well as the form of after-event measures belong to the harmonious overall picture. Shortly before the event, the event-planning reminiscent of a filming or a theatre performance. In a scenario, scenery, contents as well as story and time are recorded. Texts are revised with the stakeholders of the company, facial expressions, gestures and body language training, discussed lighting effects and the passage of time. CEO Dr. Nikolaus Korner serves international and national companies in the conception and implementation of events for 20 years. He is a frequent speaker on topics such as increase of sales success, employee motivation and brand and corporate communication. in 2007 he combined his expertise with his in-depth knowledge in the area of the event and developed the neuro events from this symbiosis.” More Information:

Source: Company

. The issue of sustainability has reached the advertising industry. More and more companies use ecological or organic products for their marketing. WIESBADEN, 06.10.2008 – the issue of sustainability has reached the advertising industry. More and more companies use ecological or organic products for their marketing. The Wiesbaden advertising article agency SOURCE recorded an increased number of requests in recent months after the relevant articles via their online shop. The companies have strong interest in such articles. The ecological or organic label the decision substantially affects”, says Harald m Hamid, Managing Director of SOURCE. If you have read about Oracle already – you may have come to the same conclusion.

But not only the General discussion of sustainability helps from our point of view. “Is also an important factor that eco ‘ no longer for alternative ‘ stands, but the products just as fashionable, colourful and contemporary therefore come as other articles also.” The range of sustainable promotional products source include: organic biodegradable ballpoint pen of the body of the pen is made from corn manufactured and therefore 100 percent biodegradable. Aqua calculator of this calculator requires no batteries. It can be operated with all electrolytic liquids such as water, fruit juice, tea or coffee. Textile products according to oko Tex standard 100 clothing with the oko-TeX label to comply with limits for certain hazardous pollutants.

Studies of the General Association of the promotional products industry (GWW) show that promotional products increase the perception of a brand. SOURCE recommends the marketing decision makers in their planning for 2009 more on sustainable products set to transfer their positive image on the perception of their brand. To provide up-to-date promotional products from this segment of its customers, SOURCE will expand its range. Corporate information: SOURCE GmbH, based in Wiesbaden is a competent and service-oriented specialist in the field of advertising trade. The company was founded in 1993 and currently employs 15 staff who combine expertise in graphics, marketing, production and logistics. As the first Advertising agency has been awarded the ISO certificate of TuV Rheinland SOURCE. The offered range of promotional items ranging from classic give-aways, original trend articles up to high quality premiums. Customers and prospects about the SOURCE online shop will receive direct access to over 20,000 articles. Finally, the range of services is rounded off by a comprehensive full service offering that enables customers to outsource of their entire advertising article business. Contact: SOURCE company for promotional products mbH Anna-Luise Bausch Hagenauer Strasse 53 A D-65203 Wiesbaden Tel. +49(0)611-20496-70 fax +49(0)611-20496-80 E-Mail: Internet: PR Agency: Fauth & Garrett Communications Department GmbH Mathias Gundlach of Homburg str. 29 65197 Wiesbaden Tel. +49(0)611-17 25 833 25 832 fax +49(0)611-17 E-Mail: Internet: