Social media are an important marketing tool social media for many companies, known in the German-speaking world as social media, have become for many people a place where they can interact and share. Particularly in the younger generation, there are now hardly any people who are not active in any form in social networks such as Facebook or LinkedIn. Social media but today not only a virtual meeting place for individuals for many companies social media are an important communication and marketing tool. The importance of social media should not be underestimated Facebook alone has more than 800 million users. In German-speaking countries, according to latest surveys, the largest social network has a range of 50 percent.
Twitter is a platform on which one should be present as a company. According to its own figures, Twitter has a volume of half a billion “tweets” per day. These numbers alone should be enough for business reason, on at least one actively to these platforms be. Who has a company and want to use social media as a tool to win new customers, has a number of goals. One will be increases the visibility of the brand and build a positive brand image. Furthermore, users of social networks to should be animated to share content that is relevant for the company. In addition to bind the customer to the company. Last but not least, the number of visitors of the website of the company should be increased.
The special thing about social media compared to “traditional” media such as television and radio is the interactive element. While there is no interaction of the viewer in television advertising, companies using social media can communicate directly with the customers and vice versa. In this way the customer can express their concerns and wishes, and the companies get a very accurate picture of what product needs have the customers. You would be well advised to take the concerns of the people and not from the top down to treat such an approach angered customers and driving them into the arms of the competition. The multimedia plays a large role in social media. While it has only the written word or the tone available in the print media and on the radio, you can use the combination of text, images, and videos on platforms such as Facebook. This is far more effective than television or radio advertising in the long run, since the users own decides what he wants to see or read. In social media you can take on current events such as sports events or elections. In this way, the customer is involved in the discussion and actively takes part in the action.