“Silversurfer” refer to Internet surfers from the age of about 50 years, which significantly gain in importance in the coming period will be in the coming years is a target group are increasingly gaining importance. The so-called Silversurfer refer to Internet surfers from the age of about 50 years, which are characterized by a high purchasing power. Alone this property makes this group for Web page authors and designers, but this group of Internet visitors was far too great. As a result of demographic developments, this group will grow but enormously in the coming years. But what is to keep in mind when dealing with this target group? First and foremost, the Silversurfer is characterized by a certain skepticism about new technical possibilities.
In addition, the website with the first glance is investigated on seriousness. Web Designer can counteract these precautions”of the Silversurfer with a well-thought-out and above all clear page concept. A serious colour design with an easy-to-understand navigation about Web design and Web trends. Also he helps visitors to the page to make the right choice when purchasing electric Grill lighter.