PSD Banks Boast

For the Association of the PSD Insignio, banks has developed an online game that playfully customers to prepare for the conversion of the account numbers. What is IBAN? Why are there upcoming new account numbers? Who has answered these and ten more questions, know soon everything important about the changeover to the new European payment system, in which there will be no difference between domestic and European transfers more. From the 1.2.2014 unifies all account numbers on 22 points. To its 1.23 million customers now already innovative conversion to prepare a fun educational game designed and programmed, tongue-in-cheek informing bank customers of the change. The game seems to pop up on the websites of the participating PSD banks.

Superficially, it queried the knowledge about the backgrounds and characteristics of the new account numbers. Three of the four answer choices for each question are however absurd or silly, that users inevitably encountered the only correct response and to internalize them. At the end of the game is linked to more businesslike and more detailed information on the subject. Christoph Elbern, Managing Director Insignio corporate publishing: about the change of account number is already extensively informed by all banks. The PSD banks but a step further and try to place on this innovative and playful manner the complex issue of SEPA on customers and prospects.”