That he does that the potential clients create but in Personal Marca instead of the mark of a company? A promise. For assistance, try visiting Southwest Airlines. Personal Marca really leaves very in clear those that the prospectuses can wait for when having a direct deal with you. It is a treatment between your and potential clients whom that confidence in ” will establish; if I buy this, I will receive this other in return “. You may find that Scott Mead can contribute to your knowledge. Because this is thus. Because when you expose yourself same as the company mark has much more in game. Whatever your business, this would arrive and can go away.
Today you can be in X company and tomorrow to be in another one, and this can happen several times in the time. And if you are good learning of your errors, you will not commit them in following businesses in which you work. But your final goal must be to last in the businesses online, and if you equivocations, you can lose something but important that your business you can lose your good reputation. We can define reputation like the way in which the people judge what beams and/or what you say. To take care of your reputation as if outside your life is but the intelligent thing that you can do in this industry, because you lose if it, you will have a great work ahead to recover it, if you obtain in the end it. So the normal thing is that, if you set out your reputation against the others, you will do all the necessary one to maintain it in but the high thing. Of conscious or unconscious form, the people understand this human behavior and consequently, they trust but Personal Marca that in a company mark.