It commented days ago the case of the Etcheverra Bank, that is closely together to fulfill the three centuries of history, something quite unusual. The Bank began its walking like a factory of tannings in the locality of Betanzos (To Corunna). Later, it began to give money like company, and after World War I, the banking business replaced either the one of the skins nowadays (, or turned into Joint-stock company, a 44% of the Bank belongs a Caixa Galicia). In any case, are to me showy two aspects, one the one of the extraordinary longevity, and another one the one of their origin in a factory of skins in fact, is another remarkable question, how it has known to hardly survive from a small town of 15,000 inhabitants. On the matter of the longevity, the enterprise expert Arie de Geus, who was executive in oil Shell, indicates that many young companies die because their practices and their policy are based on excess in the thought and the economic language.
That is to say, that its main objective is to produce goods and services and to maximize benefits, forgetting that the company is a community of human beings. The case of the Swedish-Finn company Stora Enso can on the matter be very illustrative. Enso is a Finnish forest company founded on century XIX, which is not nothing bad. But its complement, the Swedish Stora, it has more than seven hundred years of antiquity! Nowadays, this group counts with more than 40,000 employees, but, how he has been able to last in the time? The companies that they try to continue generation after generation know or how they are, which is its paper in the world, value the ideas and to the people, and know to manage the change, in spite of to be so old, or indeed for that reason.