Normative Deliberation

Therefore in the last few decades the customer is freer, that is, its freedom of choice is bigger and with this the time of permanence in a place is more limited, then the transladao of a place for the other increases. In short, the guest of the future will demand a personalized way of lodging and of slow and well slow and gradual form the hoteleiras companies are adaptando it these marketing trends. Arriving at Brazil in the year of 1996 all the ways of lodging already were classified obligatorily by the EMBRATUR, according to sources of the proper site of the Embratur. According to same the 5 constructive stars with regard to equipment, aspects, services and physical characteristics had been established categories of 1. This system served as referencial of quality alone per some decades, therefore some enterprises did not fulfill of adequate form its objective. The entrepreneurs already were mining this system for the purchase of stars, so that the status climate quo of the customer is bigger.

Therefore the customers still were worried very not only with the question of diversion or leisure, but also with the question of the status, therefore to travel age luxury and alone people of rich classroom could. With this, the EMBRATUR well clearly leaves through the Normative Deliberation n 360 of 16 of April of 1996, the cancellation of the Brazilian System of Classification of Ways of Lodging of Tourism, with the objective to impose a form more consensual of classification for the ways of lodging. Agreeing to the EMBRATUR the public it is each specified time more and its requirements also the levels of price, localization and conditions of the installations and services had started to be referenciais much more valid. Still with the EMBRATUR, the new matrix that was created in 2002, it considers the classification of the hotels in six distinct categories. The matrix of hoteleira classification second a Brazilian Association of the Industry of Hotels would be: SUPER LUXURY – LUXURY – SUPERIOR – TOURIST – ECONOMIC – SIMPLE? Delimiting our subject more we arrive in Manaus, can to observe that many enterprises in the lodging area are being raised in Manaus, many with the objective to supply optimum to the national tourist and to the International. with this grows the competitiveness, in which it does not confuse the tourist, but the aid because of the fight of prices between the hoteleiros enterprises.