Many people live in a world of digital communication on-line. You have perhaps already heard of technologies such as Podcasts, blogs, email, Facebook, MySpace, Tweeter, LinkedIn, and others. These technologies are part of the wonderful world of web 2.0. Then, how it implements a company these new web 2.0 tools in your marketing plan? What tools are there? in this article we will see a bit of some web 2.0 high-level concepts that could be used by his company and implemented in your marketing plan (blogs, email-marketing, social networking, podcasts, viral videos and SEO). Blogs: a blog is a website that allows the author to freely publish periodic, and up-to-date information also others can comment on it. Blogs encourage conversation, and these can be an ideal combination of text, audio or video. Email-marketing: e-mail helps spread the marketing of your brand among existing and potential customers. It is one of the most favorite communication tools by entrepreneurs, thanks to its facility to send messages, and its detailed monitoring of its implementation.
Social networks: social networks are websites that allow users to create a profile to connect with others, and thus form a vast network. Social sites can help you to target a specific market for consumers and at the same time build relationships with their existing or potential customers. Some of these popular sites: myspace, facebook, Podcasts etc: are music files in format of audio or video that usually downloadable in a portable player. This is another method to connect with consumers and compete in the market. Search engine optimization: its acronym in English Search Engine Optimization (SEO) is a process that classifies the web site of a company to be recognized by search engines via specific keywords that help to find your site faster. Viral Videos: is the presentation of videos on-line passed from user to user in order to distribute it among many more users as if it were a virus.