Research come to unanimous result advertising budget increase in the current economic climate as transcode media research and Jupiter? It sounds paradoxical at first sight, is only plausible on closer: with email marketing companies reach their customers at minimum cost as efficiently as on any other advertising channel. Up to the year 2012 spending on email marketing will be doubled according to current Jupiter nearly research. Long-term customer loyalty is considered the main objective here. Also search machine marketing is highly in vogue. Email marketing is America’s most powerful advertising channel is a logical consequence of the current economic situation, that many companies dramatically reduce their budgets for expensive print and TV advertising.
Completely to avoid advertising measures marketing experts consider however right now the ungeeigneteste strategy. Considered two relevant studies from the United States, the d transaction marketing survey and the Jupiter Research, the solution at hand the time for professional E-Mail Marketing seems now finally ripe to be: held annually in December as transaction media research, where 3000 executives from top 1000 companies and leading agencies to planned promotional activities for the coming year will be asked has 2008 revealed that already for 80.4% of the US companies email marketing is the most powerful advertising channel, followed by the search engine marketing with 57%. And that’s not all. More than every second respondent intends to increase the budget in 2009 for newsletter-dispatches (62%), Adressgewinnung (54%) and search engine marketing. According to Jupiter Research, this means up to the year 2012 a doubling of the email marketing budgets of companies. Professional E-Mail Marketing is also in Germany at home without a doubt: as most commonly used online application mail in Germany no less established himself in the United States.
Also for local businesses, an email newsletter campaign leads to a long term successful customer retention, must in addition to the compliance with the here applicable legal framework for all meet two criteria: you high-quality and individually tailored to the profile of the customers/interested parties be to generate the highest response from the receiver. With the implementation by an agency specializing in email marketing, these criteria pose no obstacle. Therefore applies in this country: the advertising budget increase, but in the right place! Click here to go to the original message! marmato – success with direct marketing with over 150 customers and millions of newsletters we are one of the strongest agencies for E-Mail Marketing in the German-speaking world already. We ensure the successful and professional marketing of your services through expertise, hard work and great passion. marmato GmbH Wilhelmstr. 4. 70182 Stuttgart Internet: Phone: 0711/248490-0.