Every sixth company wants big data at all not use Hamburg 6 December 2012. Europe’s drowning in the flood of data. Iron Mountain, service provider for information management and privacy, in a recent study found that medium-sized companies with big data are overtaxed. In particular, you have problems, to make use of the many and always format richer data for itself. Conducted by Coleman Parkes research on behalf of Iron Mountain revealed: of the surveyed managers who are of the opinion, to be able to benefit from the ever-increasing amounts of data White half (52,38%) do not, as they will reach this target. Approximately every sixth company (17.25%) wants to use big data at all not for themselves, there are even 21 percent across Europe. Often, the reason for the ignorance is also here, how to exploit the data.
7 Percent of those surveyed said even its executives see no major issue in big data. In Germany were 153 senior executives within the framework of the study (Europe: 760) in five different industries surveyed from IT, legal, marketing and customer service. With our study, we wanted to examine big data about the hype, the phenomenon. We wanted to find out how think responsible in the information management of big data”, says Hans-Gunter Borgmann, Managing Director at Iron Mountain Germany. The good news is: the majority of respondents see great potential in big data and realize that your company can benefit from the large amounts of data. “Many fail but right at the beginning: you don’t know what to do, the increasing amount and velocity of data in the handle to get and to be able to assess their actual value.” The challenge big data can and should be solved within one day. The information landscape is changing so fast that everything is now right for companies may be wrong tomorrow.