A new tool for online shops: With KRYD Munich put on existing customers, flexi – establishment in Munich: KRYD launches a new solution with the online shop can increase sales with their customers. KRYD analyzes the behavior of customers and activated automatically with customized email campaigns. Many online stores do not exploit the revenue potential of their existing customers. While studies have shown that already a small increase of expenditure in the area of existing customers leads to increases in earnings between 25% and 125%. Under most conditions Gary Kelly would agree. (Gartner Group; (“Leading on the Edge of Chaos”, Emmett C.
Murphy and Mark A. Murphy) that a huge sales potential in the existing customers, have long since recognized market sizes such as Amazon, Otto and Zalando and own tools developed to address customers optimally. All can what could previously only the leader, with KRYD now. KRYD no longer relies on mass mailings, but sent instead targeted personal emails based on the behavior of the customers. Founder and Managing Director of Andreas Altenburg: “for years online shops have focused only on the acquisition of new customers, to grow.
Costs of up to 50,-EUR per customer are today normal. I forgot was the sales potential that is in the existing customers. We have developed KRYD finally each shop operator can use this capability. KRYD identifies the good customers, addressing them with relevant offers and ensures that they keep coming back. “This will benefit both: the customer receives useful offers instead of spam and the shop makes more sales without investing in new customer acquisition.” KRYD is offered as software-as-a-service solution (SaS) and is compatible to any shop. There are offered various packages with different monthly fees, Setup a no fee applies. The integration is carried out either as a plugin or via API. KRYD receives events that raises the customer on the Web site, for example by view of an article, a purchase, a purchase abort or a longer absence. Rules, the the Shop operator visually acts then targeted KRYD mouse click in KRYD app can define. To (re) such user by KRYD enable their customers with a 5 voucher, if these unusually long nothing bought. KRYD will start in Germany. The expansion in other countries is already in preparation. KRYD first customers are misterspex.de and shirtinator.de, as well as numerous smaller vendors. About KRYD KRYD GmbH in August 2012 was founded in Munich by Andreas Altenburg and Dr. Jarg Temme. The idea to KRYD after a joint meeting on the exceed in Berlin. Andreas Altenburg is a co-founder of Q.One GmbH of Dusseldorf, which offers a full service eCommerce suite. The Q.One customers include Hubert Burda Media, Lufthansa and Sixt AG. Dr. Jarg Temme graduated from the CAU Kiel, in the field of statistics and marketing. Before KRYD Jarg co-founded the deal united. He has worked several years in analytical consulting projects including for Coca-Cola, OTTO, and Symantec.