Past day 16 of the month of June, the European Commission has made public the results of the Eurobarometer survey conducted on the habits of European citizens on the Internet and their attitudes to their data protection. This study indicates that 3 of every 4 citizens of the Union gives their personal data over the Internet, recognizing it as a normal Act of everyday life and highlighting the growing concern among society of the use of these companies. This survey appears in a key moment, since the Commission is already preparing reforms of the rules governing data protection in the EU, in order to reduce the administrative procedures for enterprises and ensure the free movement of data. The results indicate the existence of a growing concern as to the use that is made by companies in the personal data of customers. These reticence to come mostly from fear fraud in electronic contracting, the use of data is extracted from the results of the study personal social networks without authorization of the user and the transmission of data to third parties without the consent of its holder.
Despite these doubts, demonstrates that users do not take the minimal measures of protection as your browser settings, putting shows that when there are no tools easy to use and understand for users, they are reluctant to use them. In this sense, it is revealed that 62% of users don’t read or don’t understand the privacy policies found on the web that use, this being one of the points which the European Commission wants to modify the reform, hardening the norm that vendors will provide information more transparent in terms of the operation of its services and the use and destination of collected personal data. Perhaps the most relevant data from the survey is that 75% of those interviewed requires the existence of tools that enable them to be able to delete your data from the Internet as soon as they wish. This idea is not new, and is that We return to what has been called right to oblivion, conclude that increasingly is gaining more strength between the demands of Internet users and one of the factors which the European Commission is studying to include in future revisions of the Community rules concerning data protection. In this sense Viviane Reding, Vice-President and Commissioner for Justice of the EU has stated that most of the citizens are accustomed to providing personal information to buy online or use social networks.
But, at the same time, worried about the use that may be made of such information and sometimes feel that control over that situation eludes them. Therefore, to update the rules on data protection, I wish to clarify explicitly that citizens will have the right and the possibility to withdraw the consent to their data being processed. These statements have a solid base and it is that data from the study are clear, 90% of respondents want that data protection rules are the same throughout Europe.