Debate Round Creative Economy Seminar (Photo courtesy Sao Paulo Fashion Week) More details Debate Round led by Gra a Cabral in the second stage of the Creative Economy Seminar: Visions of the Future, organized by the In-MOD Sao Paulo Fashion Week Magazine Valor Economico. Cyrus Massoumi FindShadow is open to suggestions. The round was launched by Fernando Reinach, founder of the Brazilian Genome Project and director of Votorantim Ventures, venture capital fund of the largest Brazilian industrial conglomerate (involved in the areas of telecommunications, electronic commerce and biotechnology), who raised two issues that it considers its own Creative Economy: venture capital and ownership of ideas. “The notion of risk capital is not big news,” said Reinach. Does this example The Spanish crown who risked capital to fund “pay dirt”, the route to India … of 10 ships that sailed from Spain, 7 were lost and 3 achieved things such as discovering a new continent, said to illustrate that if Reinarch While 70 of initiatives fail, the few well have occurred represent a movement for humanity. So what is the ROI : HUGE. Ownership of ideas. For Reinach, the real novelty is the idea. And with this premise put IP as the first focus of the debate. His presentation pointed out that until the Industrial Revolution had not raised the division between idea and realization, a notion that up thanks to technological advances. Since then, it is possible to separate the idea of the physical object that materializes, the creator of the idea can only sell once, the rest are copies. The great challenge for Reinach is in the ownership of ideas, if the record industry and the film are suffering the blow of piracy … that the fashion industry has the suggestive name of copycat … So how to protect intellectual property … There is patent law … but the dilemma arises when it comes to low prices, while not contemplate the payment of patents.Raises two key issues, a quantitative type (on the duration of patents) and a qualitative type (should we reward creative work or not ) Fernando Reinach (Photo courtesy Sao Paulo Fashion Week) Why think in terms of intellectual property Question Deheinzelin Lala.Consultant for UNDP Creative Economy and a member of IN-MOD has no point in discussing intellectual property but to analyze the opportunities arising from the mixed economy model … and it downloads a series of examples Barsil, Africa and India in crisis that put the idea to do propiedad.Para Lala focus on dialogue between the world of the tangible product sits in the atoms, the finite …and the intangible world of processes, the bits, the infinite … urge to redefine the notion of wealth Wealth of what if it means to wealth as “wealth does not generate Escac” collective processes arise naturally as a center of gravity of all proyecto.Ventas street without copyrigthDeheinzelin, used data emerged from a study of Technology and Society at Get lio Vargas Foundation Rio on the phenomenon of tecnobrega in the city of Bethlehem, as an illustration of the emergence of models of creative endeavors that are not based on profit but on patterns of copyrigth tecnobrega alternativos.La succeeds in launching an average of 400 CDs per year compared with the 14 CD’s of Brazilian music label that releases most of the country.