Despite the profound changes that are raising on the web to I length of recent years, with the passage of structures static to dynamic applications, and now with a new transition call Web 2.0, and Web 3.0 refers to!, is incredible that still a large majority of companies focus their efforts in the realization of web pages graphically designed, with the sole purpose of displaying the catalog of your products or services, without taking into account the promotional potential, and seller hereby puts at your fingertips. At the root of the problem is probably lack of knowledge on the environment and, of course, the lack of advice from the filmmakers. The well designed website is much more than a showcase of display; It is a place to interact with people and to communicate things constantly. But, what has become even more important today, is to allow the user the right to opinion: create spaces that people say openly and publicly about the products and services I display. Because the surveys on-line and the suggestions boxes are untimely! Of course, this modality scares executives of the companies, because they are aware there will be publishing good and bad criteria. But experience says otherwise: the blog is the best focus group that a company can have.
On the web should have courage to receive good and bad comments. t. What can fear if one has good products? Only enough to peek into these community networks to realize that between the same users come out in his defense. Furthermore, it is right there where is the opportunity to the company to describe the advantages and benefits of their products and achieve Captivate new customers or consumers, who by the way, are there; right there opining. We must be clear that the users who join these communities are people with similar tastes and to be treated on very specific topics on the subject of the website; so it will be excellent opportunities for marketing. This is Web 2.