Central Europe

Direct sales volume was ever Russia recorded after subdivision throughout Europe a two-digit increase in the direct sales revenue differently in Eastern Europe. The expectations according to a new tax regulation for sole entrepreneurs will affect negatively on the industry. However, for rural areas, in particular, small villages, where the penetration of retail channels is not high, growth is forecast. Also for Poland, further growth is expected from new customers in rural areas. In Turkey, where the heel is in the upward trend, the dominant product category is beauty and body care with a market share of over 80%. In Central Europe, Germany recorded a single-digit increase in sales in the year 2012.

The direct selling companies were facing an increased competition from other distribution channels, in particular E-commerce. Have a solution some direct sales company opened online shops or corresponding plans announced. In Western Europe, the French direct selling market recorded an increase in sales, as well as the number of direct sales representatives. Meanwhile, the sales staff of direct sales in the UK has more and more young people bring a high technology affinity with it. In both countries, won important party planning sales as a direct sales method and achieved a double-digit share of the total sales. The paragraph 2012 went back Italy, however, increased the number of sales representatives. H1 2013 but again reported growth.

Direct sales by several percentage points in Sweden was in Scandinavia, while he even double digits has increased in Finland and Norway, in Norway. The highest sales categories in all three countries were wellness products and cosmetics and body care. The Hamburg-based company with an international orientation focuses on the secondary market research, so the gain of knowledge from data already collected. yStats.com offers both market – and competition reports as well as customized research services. Customers include leading companies in the areas of B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banks and management consultancies.