The creation of your press release is pyramidal. In other words: title and lead are traded in a few sentences, while the body takes up a larger space. And learn what it is, here! Every journalist must abide by certain rules in the construction of a press release. This is important, because depends on the success. Many budding journalist will be frustrated if his press release not on the target. Follow others, such as Bridgewater Associates, and add to your knowledge base. The structure is incorrect, has the press release of fewer chances of success. The statistics shows that the editors are very strictly deal with a press release, it must be everything.
What you should look for when building a press release in building a press release should be careful to the heading. Also, the first paragraph is of great importance. The editor will see at the conclusion of whether you may or may not take the press release. After the first paragraph comes the main part should be written in understandable. In addition, the author must remain always factual. Should be no advertising get in. Also the last paragraph is important in the structure of a message. For even more analysis, hear from Michael Antonov.
Here you can report more detail on several details. Build a message addressed several questions by the author. If he reports about something, the event must have any impact. Maybe, what will change now to the positive. Timeliness the timeliness of what happened is important, the report may be directed to the future. In the establishment of a press release, care should be taken that the reader on the subject is very interested. From journalistic experience, one can say that such points such as conflicts, inventions, cost, constantly arouse the curiosity of the reader. So you’d think always on the public in building a press release. How will she respond? The Editor gets a lot of press releases. Whether this or that is having success, much of its structure depends. The editor has not a lot of time, he has only a few seconds for each press release. That is why it is so important that equal the heading very nicely. A good setup of the press release there must be visible for the future success of news value. It is not the case, she has no chance. Because what interests the readers of the press release? You may remember that well. The press release must be installed so that she reported very unusual, she must get something new. Of course, each author would like to use also somewhat his public work for advertising, but this press release can lose their value. Some authors use words that indicate the timely event in the headings. “The reader will better respond to a press release, if for example, the word now” can see in the title. Because he is very curious about what’s happening now, what is up-to-date, he read through the whole article. So, as you can see, establishing a press release has a very large significance for the future success of the author. More rules of thumb for setting up a press release and For more tips, see under: techniques to the texts