M.Richter was 2012 by 8.-10.5 on the SMT in Nuremberg. M.Richter was 2012 by 8.-10.5 on the SMT in Nuremberg. In Hall 9 with a corner stand opposite the joint stand of the EMS industry and another nearby competitors. The stand was deliberately generous and open. The representation of self focused on small series and the variety of the products of the House of judge.
In addition to a variety of posters, a sumptuous selection of assemblies to be touched was in the rear of the stand”built up. To the Managing Director Volkmar Stichweh: as visitors I resent often stands up huge advertising with your quality, with world-wide service, partnership, and if I want to know what the are doing, I must down close to approach me. “If then the jurisdiction for visitors is not free and easy to enter, must I myself often jostling by a cluster of people to the small print” to get information or an employee. Then maybe to learn, that there “not to my” theme going. Specifically in our industry 2 groups of stands are noticed in the past: large noble stands in noble restraint almost without exhibits and factual statements, but with image advertising and plenty of room for the reception of visitors. Rather featureless or even scary for those who want to look by the way.
And mostly small, often poorly lit booths, with a kind of counter to the course and an overblown hodgepodge of exhibits. I don’t want both. Therefore the conception of a generous open stand with recognizable from afar information about activities we focus of the House judges, namely printed circuit board Assembly, Cable Assembly and special coils as samples and small series. Open to both sides on the tour, free and easy to enter and – later selected exhibits. Suspended on chains, loosely lined up, so that she could take everyone in the hand and look at from all sides,”sure, that electronic assemblies, issued on a fair were, behind very likely ESD damage. Therefore were aware of planned exhibits afterwards no longer should be used and marked accordingly. But the value of these assemblies was small in proportion to the total expenditure of a fair. Hospitality and comfort were deliberately in the background. No visitor took exception because, rather the concept met with much positive criticism. Also a development partner was available temporarily at the booth for discussions, which contributed an inverted pendulum robot exhibit, a student project of working also as a university lecturer partner. Of course with an interior from the manufacturing of M.