The end of century XX witnessed a change in the values, as much of the men in general as of the organizations referring to the rational use of the resources of the planet. This if gave, more for the inclusion of the quarrel in world-wide level of the problematic one of the peoples: poverty in way to the abundance, unemployment, lacks reliable in the governmental and private entities, among others reasons, that for the fact to understand that the development if of the one of form more effective when this is responsible in ambient and social terms. This agreement of the society made to grow in all globe the concept of Echo-efficient Organization 1, organizations these that total are come back toward the rational use of the resources, having thus diminished the production costs and generating more value for its businesses. These institutions stimulate the world-wide economy, therefore they become more competitive than its competitors and contribute, so that new model of consumption if configures in not propitious scenes before, such as: North American consumers Europeans. As these organizations find chance in echo-efficient consumption and create more value for the consuming market, it is the problem that if it looks to answer throughout this assay, thus deriving from the question the hypothesis of that the organizations that they produce through the PmaisL (production cleaner) add more value and wealth for its businesses that its competitors. Search still this assay the hypothesis to identify if has a modismo in the consumption of products with ambient stamp.

The objectives that had given I try to this assay are parts of the project that it looked to understand the echo-efficiency concept as the organizations can implement it; which the methods of identification of chances in echo-efficient projects are used by the Organizations had implemented that them; which the risks that involve the implementation of these projects. The justification of this assay also part of the project that gave origin to it and if confirms of basic importance for the conception of the term echo-efficiency and its applicability for enterprise organizations of one form globalizada generality and. Its theoretical recital will be based on the authors who are main readings for this assay: Markus Lenhi, that speaks on the echo-efficiency, Amlia Godoy, that deals with the texts of Dennis Meadows and the Club of Rome that they had given to origins the quarrels on support, in one blog widely visited; Philip Kloter that defines the forms of the marketing and its boardings for the organizations. The used main methodology for this assay was the bibliographical research, on the basis of articles and books of the authors above cited, fichamentos, critical reading and summaries to mount the assay. The reading that it will cover in this assay follows in the chapters: Sustainable development: description and conceptualizations, that sustainable development deals with the subject, its description and as if formed its concept. Echo-efficiency: what it is? That it looks for to define the echo-efficiency concept. Echo-efficiency: to create more with less, tries to demonstrate as echo-efficiency reduces raw material use and diminishes the ambient impact. Echo-efficiency: more value for the consumer, considers that the echo-efficiency when reconceber its products generate more value for its customers in general and the society. Finishing in final consideraes, the value of the echo-efficiency is emphasized, demystifying the term support, and considering that the correct use of the term will have to be echo-efficiency, while it has left of the social differences, that is objects of the support, have not been minimized.