A little later, when attention is first segments captured, direct communication to the massive task forces, and supported by the opinion of innovators your messages very effectively to achieve the goals. Sometimes entire sectors of outliving its relevance under the influence competition of substitute products. Traditional print today under serious pressure Internet. Nevertheless, some players in this market are Capability maintain and even business development in the vacated competitive segments. For example, the appearance of a pocket-sized glossy magazine – a great idea to increase loyalty in the segment of public transport users who are not getting smaller. There are many Other unique opportunities for businesses to 'falling' markets, and entrepreneurial talent and imagination – the key to this market secrets. How to make a pioneer of conservative? Basics of the propensity to innovate or conservatism are in the area of attitudes.

It is known that the installation is virtually impossible to transformation under external influence, thus turning an innovator in the conservative, or vice versa can only uncontrollable factors: time, lifestyle, social environment, consumer confidence, the stage of the life cycle and so on. Theoretically it is possible to influence only to be pledged with respect to the installation of new cash categories or specific products just entering the market, especially if the degree of novelty of these proposals are relatively high. Actually, the very purpose of the transformation described consumer types is questionable. Each of the these segments has its own function from a business perspective. Of course, the ease of making innovative and faithful conservatives bribes, but the union of these properties in a single person can not by nature.

Novator to those and it is only because they can easily throw the past and aspires to the new. Tory, on the other hand, balances the rate of progress and give chances to the same conservative producers. As far as relative innovation and conservatism? Very often, the lectures have heard remarks like 'I'm very conservative in dress and food, but buy every new model ski, because I'm a fan of winter sports! So who am I: an innovator or conservative? " From this model the segmentation made to exclude areas with which the user is connected at the level of profession, hobbies, hobbies or other special circumstances. Of course, a dedicated artist not pass by a new brush, but this did not correlate with psychological features of his personality. In general, the category of 'innovator' and 'conservative' are not relative. As mentioned above, innovation and conservatism, as risk appetite or excessive fearfulness, are caused by properties of nature, rather than the degree of involvement in the subject market. The results of the previously mentioned studies fully confirm this hypothesis. Instead of PostScript This article is the first material that is created on a new computer from MacBookAir of Apple, acquired by the author instead of the notebook Sony Vaio. Moreover, it is the first in the life of the author of thirty-five article, written in Operating System MacOS. Innovation – it's not easy:)