However, the expression quality of life was used by first associated time the economy for Lyndon Johnson, in 1964, dates where its mandate of president of U.S.A. started, when affirming that the objectives of the economy could not be measured through the rockings of the banks, but through the quality of life that they provide to the people. Later, in 1976, Augus Campbell considered qua the quality of life is ' ' a vacant and etrea entidae, something on which much people speak, but that nobody knows what .' clearly; '. With the time the term quality of life passed for diverse definitions, that to apartir of the decade of 80 started to be observed in a multidimencional perpectiva involving the following factors: bilogical, psychological, economic and cuturais factors, since the quality of life depends on these factors. In other terms she is on to the way of life of the people, that is, well-being of each individual. On the other hand quality of life is had as related aspects the health of the people. As diverse forms exist to define the quality of life, the World-wide Organization of Health (OMS), that in 1947 ' defined health as one; ' complete state of physical, mental and social well-being and that it does not consist of an absence of illness or enfermidade' '. Definition that is not accepted for auguns authors due to impossibility of being reached and also for being an outdated perpectiva. Ahead of as much definitions regarding what really it is quality of life, we can then to say that beyond being the individual perception on the life of each citizen, it is the system of employed values to the social environment for which conducts the individual, but also we must notice the social development, in the work, with the family, as well as the economic and human development, being then of this form a process that is in constant change and its technician-scientific evolution that folloies the individual and collective necessities.
In times to postmoder to us unique the important thing is to live the moment and, that yes, never to stop consuming although is no money for it. That is the new American dream, to live a life over the true possibilities. The consumption has hyped the majority of human relations. It is enough with reflecting in how moral convention to give a present has become the most habitual way to show affection towards another person and in as always it is necessary to tell on the economic impact that it estimates. By something it will be that the etymological coincidence takes to us to think that the best present is not other that the own present. The majors benefits have been always the main objective of the companies but now, far from the paternalistic attitudes of the fordismo, the policies of reduction of costs are fattened especially with manpower. If somebody no longer is profitable it replaces to him without more miramientos.
Cases like the one of Joan Ramon Vilamaj, employee Barcelonian of 45 years, that was dismissed by the insuring Operating Lico of Bank-Safe ten days after a lung cancer was diagnosed to him, are a clear example of the fragility and the insecurity that they must confront day to day the workers of the company of the 21st century. As if it was a reedicin of the largometraje Modern Times, in which Charles Chaplin related the desperate conditions of use that the working class had to support during the time of the great depression of 1929, the gears of the great multinationals, with branchs distributed by all the globe, are dehumanized a process of production in which more the people are only a resource, dispensable if the accounts of the company require therefore it. The system convulso and money changer in whom they are inserted has been undressing of its rights until turning them into simple robots who execute the same task time and time again. In the factories of nowadays there is time nor no place for the human imperfections. A possible solution would be to locate to the company and the worker in the same side of the balance to win to the uncertainty. After all the industralists, like us, also have soul.
The delayed implementation of the industrial polar regions so that umelevado number of residents it was kept in the agricultural zone, with low a rendamdia. In addition, the cities of average transport had not presented a ofertaatrativa of jobs. The farming activity of the Bahia presents baixaprodutividade, diversification and yield. On the question of the job, to valeressaltar that the taxes of unemployment in the RMS were of 21,6% of 24,2% in 1998 e199 and of 25,2% in 2000. Salvador, according to data of the IBGE, presents the maiselevada tax of open unemployment of Brazil. In what it refers to the infantile work, forbidden for the constitution, in the RMS em1999 had an increase of 8,8% in 1992 for 10,1%.
In addition between 1995 and 1999.Salvador one it was the metropolis that had menorprogresso in the Index of Conditions of Life. The Bahia also registered maiornmero of illiterates, the biggest number of each without water supply and decoleta of garbage, as well as the biggest amount of houses without basic sanitation emrelao to the other Brazilian states. This can be seen by means of dadosdo IBGE, which points the Bahia as the state of contingent greater of pessoasvivendo in conditions subumana between 1991 and 2000. But in 21 cities R$ 20,00 for inhabitant had presented a superior percapita collection. Moreover, only three municpiostm a participation in the superior state GIP 5% and that Salvador constitutes-seuma exception between 35% and 40% of the state GIP. The Bahia presents three grandesempecilhos to the regional development. Extreme the economic concentration nRMS is one of them, which monopolize attraction of investments directed for oestado. The regression in the development of the cacaueira region is another factor. Esteregresso must it absence of measures to be implemented modernization dacultura, in order to raise the productivity and to promote the desenvolvimentoauto-sustainable one. finally we can present chronic poverty of the regiosemi-barren one with an impediment to the bahian development.
We point out that the communication has some basic functions in an institution of social assistance. This process is importantssimo, a time that the orientation transmitted for the social assistant acts in the control of the behavior of the users, facilitating the motivation in justice search and at the same time it provokes interaction enters the using individuals of the services (family or specific group), a time that the communication supplies to the way the emotional expression of feelings and attendance them social necessities of each individual. All this process of communication when adjusted to the environment of work of the social assistant, it brings to the souvenir of this exchange the importance of the good communication. The clean, clear and objective communication when if to deal with the exchange of information with users of informacional, cultural and emotional low income, who are kept out of society and citizens the social exclusion. In this exchange and allotment of information, the social assistant and the user are at the same time emitting and receiving of the message, a time that this transmission is cyclical and permanent inside of a dialogue. Without this, it does not have communication. Diverse interpersonal and intrapessoais barriers exist that can intervene and hinder a good performance of the efficient communication, where the message sent for the sender (the social or using assistant) can well not be understood by the receiver. They are: the filtering (she relates it manipulation of information for sender, so that it is seen in more favorable way for the receiver, in the choice certain them words to be employed), selective perception (where the receiver in the communication process sees and listening selectively on the basis of its proper necessities, experiences and motivations), overload of information (when information with that we have that to deal exceed our capacity of processing), defense (when the person if feels threatened if she sees in the necessity of if abiding the small parts of the speech replying with verbal attacks, precipitated sarcasm and judgments how much the message received for sender), the diverse types of language (where the age, the education and the cultural description influence the form as it decodes the message) and fear of communication (for shyness or unreliability).