Head Money

Bunch of mistakes, a lot of nonsense! All found it! What is done! Proposed a solution to lift the mood of staff need to change payroll, people may not work well for those pennies, and he like them to look in his eyes as he receives three times more than the best seller. Removed from the calculation, accounts dept, because it is not sellers fault they do everything correctly as said, just shipped! As a result, raised wages by 20%. The next step – to wet the competition! Give us fall in the price! The main thing that suppliers do not let us down with the volume, and enough money to purchase! What move! Nothing he thought the owner of my fellows, and with such salaries, and with prices that will blow the market. After all, in order to earn a little and need to lose! Head of Sales phrase he had not liked, but life is life, the more on paper, in principle, the calculation is correct. They took extra credit. Sales increased, but income?! Not yet.

It was the second month. Competitors have lost their salespeople, they began to go back to where paying more for doing nothing. The next course was a little scary, but taking the first step, do the second. Increased maturity of accounts dept. Customer loyalty is creeping up, began to move those customers who have previously had to competitors.

It is true, were not with money, and not in a hurry to buy the goods, and went for free loan for a longer period. But the market take its competitors are extinct, and we all made to pay! It was the third month of fighting and lack of money. Sellers listened Head of sales, opening their mouths. Damn literate guy like singing like a nightingale! Three months later, the short term, but considering it was clear that the increased shipping, the yield has not risen, increased receivables debts, as sellers have become lazy cats, it is easy to wash away the goods for a pittance.


The economic crisis experienced by different organizations in different ways. Someone cope more easily, while others simply will not survive the crisis. And if in the context of the crisis is not correct to compare the development company now food industry, for some reason, and one of the company profile of the successful / unsuccessful in very different ways. Why? The truth is that the crisis is not in every case must be completely written off by external factors – political, social, economic, market … In some cases, an equally important role played by internal factors: the low efficiency of labor plus the inflated ambitions of staff, overstaffed, inflexible management, high level of commercial risk. The crisis – is a state organization, in which it can not go on living without undergoing some internal changes. On the mobilization of teams Nothing unites people as common challenges and common enemy.

So the enemy has now become a crisis. Those who remain with the company after the reductions are to each other as a moving closer. Questions for those who are responsible for the fate of their organization. Do I need to unite people in such circumstances, artificial? Hardly. And to help communicate more effectively? Yes! Do I need an additional "mobilize"? (On the market surged on a wave of programs "to mobilize teams") believe that there is not in this key to success. Feeling Vulnerable, driven by fears of losing that is, the staff is making great efforts.

But whether you want to support? Yes! Changes on the changes – the key word. Creativity and flexibility given the chance. And organizations must be able to change. Constantly. And this is development. The constant stretching, moving beyond the comfort zone. Many organizations change was worth before. But now, when the crisis came, for They became evident that change – not a matter of choice, but an urgent necessity.