14 Tips For Your Successful Newsletter

So your newsletter for customers and potential customers will be interesting! Online marketers worldwide face the great challenge, to generate more revenue with your existing customers. The focus is on targeted, personalized, segmented, relevant and well tested E-Mail-Marketing. To attract the customers for your newsletter, the principle keep it simple”, emphasizes Alfons Breu, CEO of b2b coach. The design is not only so, but also functionality looks how great your email. The design should guide customers through the mail and sent to the action.

14 b2b tips: 1. accept you your company name as a sender address: rely on your good name and use your brand as the sender. So are legal on the safe side and make your newsletter to an eye-catcher for the interested recipients. 2. use the subject line as an incentive: use short, but accurate subject lines and clearly highlight the customer benefit. 3.

in the introduction, gain attention: write an introduction of interesting, relevant and thus gain the attention of your readers. Keep in mind that you can highlight specific elements of the newsletter in the introduction. 4. use relevant images: search the pictures carefully out because this can increase the performance of your newsletter. And make sure that the newsletter even without images works, thus you have to fear no automatic image suppression. 5. linking to the Web version: include a link to the Web version, in a clearly visible place. Some of the recipients prefer to view the newsletter in a browser and not only in the preview window. Linking to the mobile version will be even more important in future. 6. forwarding function: a recommendation of your reader is worth gold. Therefore you should give the chance your readers, to forward the newsletter directly from the template out. 7 registration possibility: If a person receives a forwarded newsletter, she should have the opportunity, this immediately to sign up.